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LOCALFriday 11 March 2016
Developing a Lifelong Love of Travel
RAINER JENSS
President & Founder
Family Travel Association
(FTA) - Think back to your
very first memory. Got it?
If you’re like most – 62%, in
fact – that remembrance
will be from a time spent
on vacation. I happily fall
into that majority.
As a child, I had the good
fortune of having traveled
early and often. During
my school years, my par-
ents often took my sister
and me on a cruise to the
Caribbean, sometimes
even missing a few days of
school to do so. Sure, the
ships were fun, but mainly,
we fell in love with the trop- growing segments of the
ical climate, white sandy
beaches and unique cul-
ture found only in the is-
lands.
Looking back, I guess it’s
no surprise that my honey-
moon included a romantic
getaway in St. Lucia, the
same destination (and re-
sort) my wife and I would
revisit twenty years later
with our teenage boys to
go scuba diving.
It’s safe to say that the holi- time to double down on
days I spent in the Caribbe-
an were a major influence
on my love for travel and
why I ultimately helped
launch the Family Travel
Association, an organiza-
tion bringing the industry
together to inspire more
families to travel. After all,
travel’s power to transform
children’s lives is something
we can all certainly appre-
ciate.
With family and multigen-
erational travel now one
of the hottest and fastest-
entire tourism industry,
some might wonder why in-
vesting in the growth of this
sector is even necessary.
After all, at a time when a
record number of families
are traveling, shouldn’t the
industry focus its attention
on other emerging cat-
egories?
There are several reasons family travel, especially for firms that parents feel very
why I believe that today, destinations like the Carib- strongly that once they
right now, is precisely the bean. find a destination they like,
For one, our research con- they’ll return to it. That can
really make a significant
difference in charting a
path for future genera-
tions of travelers we need
to cultivate. Furthermore,
there is greater opportunity
in promoting travel to mul-
tigenerational groups be-
cause their large party size
makes them much more
profitable.
Finally, if consumers have
easier access to informa-
tion, get more inspired by
all the wonderful oppor-
tunities available to them,
learn more about why trav-
el with children is so benefi-
cial and can be transfor-
mational – not just recre-
ational – and the industry
helps simplify the process
of planning/booking fam-
ily travel, then this segment
of the industry will continue
to grow and expand in the
years to come.
Oranjestad-Benjamin Petrocchi a true native Aruban started the
newest export product of Aruba, locally produced hand rolled
cigars called “Aruhiba”. These cigars are produced and cultivated
in Aruba. Petrocchi always had interest in the cigar business and
has also sold Premium Cuban cigars, and now he is growing his
own tobacco crops.
After many attempt and trips to Santo Domingo and Cuba, he
started his own production and cultivation of Aruhiba Cigars in
Aruba. The whole process took him 10 years to perfect.
Petrocchi dedication to the cigars is important for the molding
and process of making a perfect cigar which takes a long time. Their handmade cigar box is
specially designed with their “Aruhiba” logo.Petrocchi considers Aruhiba as a promotion for
Aruba trough its fine cigars .The company sells Aruhiba to the international market as well.
Visit their retail store located in front of the Historic Dutch Windmill in front of Riu Hotel,
with purchase of $20 and up you receive a free “Aruhiba” cigars or ask for their gift box of
cigars get 1 FREE for only $37.We are open from Monday to Saturday from 9 till 6.30 pm and
on Saturdays from 10 to 4 pm. Aruhiba cigars are now available at the gift stores in your resort
and at well-known cigar stores. For their complete selection and attractive by the box prices visit
our retail stores. Tours are also available to the Tobacco Farm, where our cigars are grown and
rolled. Make an Aruba Tour including a stop at Aruhiba
Factory call 739-2000. Winner of the best of Aruba.
The best local product Cigars in tubes Arubian design.
For a group or private tour call 586-7833/593-6177
or send us a email to aruhibacigars@gmail.com
www.aruhibacigars.com