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U.S. NEWS A7
                                                                                                                                       Friday 15 January 2016

US Financial Front:

  More employers try to help workers pay student loans 

JOSEPH PISANI                  than 460 human resource         Gradifi, to handle the new       est cohort in the workforce    benefit.
AP Business Writer             managers conducted by           benefit.                         last year, according to the    Workers need to examine
NEW YORK (AP) — Employ-        the Society for Human Re-       Gradifi and Tuition.io focus     Pew Research Center, and       the benefits carefully. If refi-
ers are discovering that       source Management.              on processing the pay-           their options are improving    nancing, they should make
making it easier for work-     But more are starting to of-    ments by employers; each         along with the job market.     sure the terms are better
ers to pay off their student   fer it, including some big-     say they already are work-       The vast majority say their    than what they already
loans helps to attract and     name companies.                 ing with about 100 com-          ability to pay student loans   pay.
keep a happy workforce.        Beginning in July, New York-    panies each to provide           would affect whether they      Those with federal loans
More and more companies        based accounting firm           it. Others, including SoFi,      take a job, according to       may lose protections and
are helping workers refi-      PricewaterhouseCoopers
nance their debts at better    plans to give certain em-       Waitress Laura Haege carries a breakfast to be served at the Waveland Cafe, in Des Moines, Iowa.
rates, giving employees ex-    ployees with student loan       Employers are discovering that making it easier for workers to pay off their student loans helps to
tra cash for loan payments,    debt as much as $1,200 a        attract and keep a happy workforce.
or even paying their work-     year for up to six years. Kro-
ers’ lenders directly. It’s a  nos Inc., a software com-                                                                                                        (AP Photo/Charlie Neibergall)
major benefit for millennials  pany in Chelmsford, Mas-
— people 35 and under —        sachusetts, will pay em-        Credible and Common-             a survey by the American       perks by switching to oth-
who are struggling to pay      ployees up to $500 a year       Bond, enable companies           Student Assistance, a non-     er lenders. And loan pay-
thousands of dollars in stu-   toward student loan debts       to help refinance their          profit that helps borrowers    ments — like cash — are
dent debts as they enter       for as long as they need it.    workers’ student debts with      manage their student debt.     currently taxable as in-
the workforce.                 And some U.S. employees         more manageable rates            Lin pays about $150 on her     come.
“It’s actually helped me       of Paris-based Natixis Glob-    and payment plans.               debts each month, and          Legislation in Congress
quite a lot,” says Christina   al Asset Management can         EdAssist, which has man-         ChowNow chips in another       could change that. The
Lin, a graphic designer who    get $5,000 to go toward         aged tuition payment ben-        percentage, about $40.         Employer Participation in
sliced her $3,800 in student   their federal loans, plus       efits for employers for about    The Los Angeles company,       Student Loan Assistance
loan debt in half within six   more if they stay with the      nine years, began offering       which powers online and        Act, for example, proposes
months with help from her      company for more than           student loan repayments          app ordering for restau-       making up to $5,250 a year
employer, ChowNow.             five years.                     as well last year.               rants, now pays up to $500     in employer payments for
This is not as simple as it    Microsoft Corp. gives its       “Millennials are asking for      per year per employee,         student loan debts tax-free
sounds: Many college           workers the option to re-       it,” says Bruce Elliott, a man-  and plans to increase that     for the worker, and eligible
graduates end up owing         finance student loans at        ager of compensation and         to $1,000 this year.           for tax breaks for the em-
multiple lenders, and the      discounted interest rates       benefits at the Society for      “It’s harder to hire great     ployer. The bill introduced
tax implications can be        thanks to the company’s         Human Resource Manage-           talent, and this is another    in October is sponsored
complicated. Employers         relationship with online        ment.                            great tool to do that,” says   by Republican Rep. Rod-
also want to make sure the     lender SoFi. It doesn’t cost    That matters, because mil-       Christopher Webb, the          ney Davis of Illinois, and
money goes to the right        Redmond, Washington-            lennials surpassed Genera-       CEO of ChowNow, which          has been gathering co-
place.                         based Microsoft anything,       tion X to become the larg-       uses Tuition.io to handle the  sponsors.q
                               but SoFi says some of its 200
 This has created a niche      clients pay the lender to
for a handful of startups      deliver even lower rates for
helping employers deliver      their workers.
the benefit.                   The class of 2014 graduated
Just 3 percent of employ-      with an average of $28,950
ers helped workers repay       in student loan debt, up 2
student loans last year, ac-   percent from the year be-
cording to a survey of more    fore, according to the Proj-
                               ect on Student Loan Debt.
                               Employers say workers tell
                               them their debts make it
                               impossible to save for retire-
                               ment or buy a home.
                               “Millennials are being
                               crushed by student debt,”
                               says Michael Fenlon, the
                               global talent leader at
                               PricewaterhouseCoopers,
                               which enlisted a startup,
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