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SPORTS Friday 19 January 2018

APNewsBreak: GoDaddy to sponsor Patrick in ‘Danica Double’

By JENNA FRYER internet and turn their ‘side
AP Auto Racing hustle’ into a full-time busi-
Danica Patrick is going ness. Danica absolutely
back to green. epitomizes the heart of our
GoDaddy Green, to be ex- GoDaddy customers.”
act — a fitting color for her Prepare to hear a lot about
farewell tour. the “side hustle” as Go-
The company will sponsor Daddy climbs aboard the
Patrick in the upcoming so-far fledgling “Danica
“Danica Double” that will Double.”
close out her racing ca- Patrick announced in No-
reer, The Associated Press vember she would end her
has learned. Patrick has no driving career with the Day-
ride yet for next month’s tona 500 and Indy 500, but
Daytona 500 or the India- didn’t have a deal com-
napolis 500 in May, but pleted for either race. Still
she now has the financial doesn’t. Yet somehow, Pat-
backing to pull it off. rick always figures a way to
This time around, the origi- get what she wants. Talks
nal GoDaddy Girl will sym- ended with Chip Ganassi
bolize the new core mis- Racing about a possible
sion of the company that ride, and late last month,
helped make her one of Patrick said, she called for- In this Feb. 22, 2015, file photo, driver Danica Patrick greets fans as she is introduced before the
the world’s most recogniz- mer GoDaddy founder Bob start of the Daytona 500 NASCAR Sprint Cup series auto race at Daytona International Speedway
able athletes. Parsons and asked about a in Daytona Beach, Fla.
“There’s this great story: I reunion. Associated Press
left IndyCar with GoDaddy GoDaddy has rebranded business. Let’s talk about so perfectly paired.”w Patrick said she knows she
on my car, I started NAS- since it last teamed with the messaging. How does GoDaddy can help Patrick will because she believes
CAR with GoDaddy on my Patrick. The company now this work?’” Patrick said. move on to whatever it is she will.
car, I’m most recognized touts itself as “the world’s “And this is undeniably per- for racing’s former “It Girl.” “That’s just the way the uni-
as the GoDaddy green car largest cloud platform fect for both of us. Not only The company will help her verse works,” she said. “You
and driver, and so to fin- dedicated to small, inde- is it a huge two races and streamline her online pres- have to ask for what you
ish up my career that way pendent ventures,” and the biggest two races of ence. Patrick, for the com- want. Things have taken a
feels appropriate,” Patrick there’s no better spokes- the year, but on top of that, pany, is back as a neon long time with this, but you
told the AP from Scotts- woman than Patrick, who you have so much ‘side green-and-yellow symbol just have to go with the
dale, Arizona. is in the next chapter of her hustle’ going on, and all the to all the wannabe entre- flow on these things. The
Her final race will be the life and her brand. messaging and our brands, preneurs chasing dreams. universe is not on your time
Indy 500, an appropriate GoDaddy pulled out of rac- and where we are going is She’ll get those rides, too. schedule.”q
choice because it was ing after the 2015 season,
“The Greatest Spectacle and Patrick hasn’t had the
in Racing” that rocketed same level of funding and
Patrick and GoDaddy into marketing support since.
pop culture notoriety. Patrick has slowly reshaped
GoDaddy and Patrick her image, first into a Insta-
grew up together. The gram model and is now a
company switched series full-blown lifestyle guru. She
with her and marketed her realized — at the age of 35 Located in the Riu Antilles Resort (Formerly the Westin Resort)
as a strong, sexy woman — she was on her own. FREE TRANSPORTATION TO THE CASINO FROM ALL
in 13 Super Bowl commer- She and GoDaddy aligned HIGH RISE AND LOW RISE HOTELS AND TIMESHARES.
cials — a record appear- for a splashy move into CALL 525-7777 FOR MORE INFORMATION
ance for celebrities. Now, NASCAR, where she was
the company is most inter- glamorous off the track LIVE POKER
ested in Patrick the bud- but only mediocre on it.
ding businesswoman who Through all of this, she was
is firmly closing the door on married, divorced, spent GAMES START 8 PM TO THE WEE HOURS
her racing career and re- five years dating fellow
branding herself as an en- driver and competitor
trepreneur . She has a book Ricky Stenhouse Jr., and 1-2.....2-5......5-5 1-3.....2-5......5-5
out, an apparel line, a wine then seemed to find her- $100 HIGH HAND BONUSES EVERY HOUR
label and confirmed to AP self through a tailored diet,
this week that she’s dating exercise and a healthy life- OVER $20,000 PER WEEK GIVEN OUT IN HIGH HAND BONUSES
Green Bay Packers quar- style. CRAPS
terback Aaron Rodgers. She is cutting the cord on
“Our goals are so well- racing after Indy, and her ONLY CASINO IN ARUBA TO OFFER 3, 4 & 5 TIME ODDS
aligned,” Barb Rechter- focus is on a sense of well-
man, the chief marketing being far away from the
officer of GoDaddy, told track. SPORTSBOOK
AP. “She’s passionate, te- “Their business is so perfect-
nacious and creative just ly paired to what is going LIVE SIMULCAST OF ALL MAJOR TRACKS
like so many of our custom- on with mine, so when we
ers who are also looking to sat down and met, it was THROUGHOBRED AND HARNESS
leverage the power of the like, ‘Let’s talk about our