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U.S. NEWSWednesday 6 January 2016

LivWell store manager Carlyssa Scanlon shows off some of the products available in the marijuana  Even with Mideast tension,
line marketed by rapper Snoop Dogg in one of the marijuana chain’s outlets south of downtown
Denver. LivWell grows the Snoop pot alongside many other strains on its menu.                     supply dictating price of oil 
(AP Photo/David Zalubowski)
                                                                                                  DAVID KOENIG
Emerging pot industry tries to build brands                                                       AP Business Writer
                                                                                                  DALLAS (AP) — A persistent glut of oil is trumping Mid-
KRISTEN WYATT                   in towns with a legal mari-     That isn’t for lack of trying.    dle Eastern tension, extending the slump in oil mar-
Associated Press                juana market, show the in-      Hundreds of marijuana-            kets into the new year.
DENVER (AP) — Snoop             dustry taking halting steps     related patents have likely       The price of oil fell 30 percent last year, following a
Dogg has his own line of        toward the mainstream.          been requested by the U.S.        50 percent plunge in 2014. At below $36 a barrel on
marijuana. So does Willie       Problem is, those brands        Patent and Trademark Of-          Tuesday, the price is down more than 2 percent early
Nelson. Melissa Etheridge       aren’t much more substan-       fice, according to those          in 2016. Even the breakoff of diplomatic relations be-
has a marijuana-infused         tial than the labels they’re    who work in the industry.         tween Saudi Arabia and Iran, two big oil-producing
wine.                           printed on. Patents and         Exact numbers aren’t avail-       countries, failed to halt the slide.
As the fast-growing canna-      trademarks are largely reg-     able because pending              Oil prices are likely to remain about where they are
bis industry emerges from       ulated by the federal gov-      patent information isn’t          until either production drops or the world economy
the black market and starts     ernment, which considers        public.                           perks up and drives demand higher. The U.S. Energy
looking like a mainstream       marijuana an illegal drug       So far federal authorities        Department expects the nation’s production to drop
activity, there’s a scramble    and therefore ineligible for    have either ignored or re-        by about 500,000 barrels a day this year, but OPEC
to brand and trademark          any sort of legal protection.   jected marijuana patent           has vowed to hold to existing production levels.
pot products.                   The result is a Wild West       and trademark requests, as        The price of benchmark U.S. crude was down 77
The celebrity endorse-          environment of marijuana        in the 2010 case of a Cali-       cents to $35.99 a barrel on the New York Mercantile
ments are just the latest at-   entrepreneurs trying to         fornia delivery service that      Exchange in afternoon trading after falling 28 cents
tempt to add cachet to a        stake claims and establish      applied to trademark its          on Monday. Brent crude, reflecting the price of inter-
line of weed. Snoop Dogg        cross-state markets using a     name “The Canny Bus.”             national oils, was down 2 percent on Tuesday after a
calls his eight strains of pot  patchwork of state laws.        “They haven’t issued a            smaller drop Monday.
“DANK FROM THE DOGG-            The result is that consumers    single patent yet. But gen-       New reports indicated that manufacturing is con-
FATHER HIMSELF.” Nelson’s       have no way of knowing          erally speaking there is          tinuing to struggle, with factory activity falling in De-
yet-to-be-released line says    that celebrity-branded pot      broad agreement within            cember for the second straight month in the U.S. and
the product is “born of the     is different from what they     the patent law commu-             the 10th straight month in China.
awed memories of musi-          could get in a plastic bag      nity that they will,” said        Slow growth means that the current oversupply of
cians who visited Willie’s      from a corner drug dealer.      Eric Greenbaum, director          oil could be more stubborn than expected. Govern-
bus after a show.”              “You can’t go into federal      of intellectual property for      ment figures show that the stockpile of U.S. crude oil
The industry’s makeshift        court to get federal bene-      Ligand Pharmaceuticals,           grew by 2.6 million barrels during the week ended
branding efforts, from ce-      fits if you’re a drug dealer,”  Inc., which is seeking a pat-     Dec. 25 and was 9.9 million barrels higher than a
lebrity names on boxes to       said Sam Kamin, a Univer-       ent for a strain of marijuana     year ago.
the many weed-themed T-         sity of Denver law professor    to treat seizures that it has     Surveys by Genscape Inc. show that stocks of
shirts and stickers common      who tracks marijuana law.       developed in Minnesota.q          benchmark U.S. crude near the key hub in Cushing,
                                                                                                  Oklahoma, are at all-time highs, said Brian Busch, di-
                                                                                                  rector of oil markets for the energy-research firm. It’s
                                                                                                  not limited to the U.S. Oil-storage terminals in South
                                                                                                  Africa are full, and China-bound tankers have been
                                                                                                  seen waiting offshore until there is room to offload
                                                                                                  their shipments of crude, he said.
                                                                                                  With little reason to expect stronger demand or cuts
                                                                                                  in production soon, investors seemed to discount
                                                                                                  the rising tension between the Saudis and Iranians
                                                                                                  over Saudi Arabia’s execution of an opposition Shiite
                                                                                                  cleric. Stewart Glickman, an analyst with S&P Capital
                                                                                                  IQ, said geopolitical risk has lost some of its ability to
                                                                                                  influence on oil prices.
                                                                                                  “It is maybe a sense of security from the marketplace
                                                                                                  that with this seeming glut of crude oil that you can
                                                                                                  have tensions in Middle East and they don’t count
                                                                                                  for as much as they used to three or four years ago,”
                                                                                                  he said in an interview.
                                                                                                  The explanation lies partly in robust production from
                                                                                                  the U.S., Glickman said. Saudi officials are reluctant
                                                                                                  to cut production in a bid to raise prices because
                                                                                                  they’ll just concede sales to U.S. producers who will
                                                                                                  fill the void in supply.q
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