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A12 BUSINESS
Tuesday 25 July 2023

Elon Musk reveals new ‘X’ logo to

replace Twitter’s blue bird

By KELVIN CHAN
AP Business Writer
LONDON (AP) — Goodbye
Twitter. Hello X.
Elon Musk has unveiled a
new “X” logo to replace
Twitter’s famous blue bird
as he follows through with
a major rebranding of the
social media platform he
bought for $44 billion last
year. The X started ap-
pearing at the top of the
desktop version of Twitter
on Monday, but the bird
was still dominant across A person poses for a photo signing into the Twitter website which
the smartphone app. In re- is now displaying the new logo for Twitter, in an office in central
sponse to questions about London, Monday July 24, 2023.
what tweets would be Associated Press
called when the rebrand- so many small businesses up called X.com, an online
ing is done, Musk said they and so many nonprofits financial services company
would be called Xs. and so many government now known as PayPal.
It’s yet another change agencies and things like He also calls his son with
that Musk has made since that all around the world the singer Grimes, whose
acquiring Twitter that has that have relied on Twitter actual name is a collection
alienated users and turned for many years to push their of letters and symbols, “X.”
off advertisers, leaving the message and reach peo- Musk’s Twitter purchase
microblogging site vulner- ple,” she said. “And they all and rebranding are part
able to new threats, includ- have the Twitter icon on ev- of his strategy to create
ing rival Meta’s new text- erything from their website what he’s dubbed an “
based app Threads that di- to their business cards.” everything app “ similar
rectly targets Twitter users. Changing all this costs time to China’s WeChat, which
Musk had asked fans for and money, she added, not combines video chats,
logo ideas and chose one, to mention the confusion messaging, streaming and
which he described as min- that comes with a previous- payments. Musk has made
imalist Art Deco, saying it ly unknown brand name. “I a number of drastic chang-
“certainly will be refined.” mean, do you want to get es since taking over Twitter,
He replaced his own Twit- rid of the Coca-Cola brand including a shift to focusing
ter icon with a white X on if you’re Coca-Cola? Why on paid subscriptions, but
a black background and would you do that?” said he doesn’t always follow
posted a picture of the de- Thoreson, who now primar- through on his attention-
sign projected on Twitter’s ily uses Mastodon. grabbing new policy pro-
San Francisco headquar- Musk, CEO of Tesla, has nouncements.
ters. “And soon we shall bid long been fascinated with Linda Yaccarino, the long-
adieu to the twitter brand the letter and had already time NBC Universal execu-
and, gradually, all the renamed Twitter’s corpo- tive Musk tapped to be
birds,” Musk tweeted Sun- rate name to X Corp. after Twitter CEO in May, posted
day. The X.com web do- he bought it in October. the new logo and weighed
main now redirects users to The billionaire is also CEO in on the change, writing
Twitter.com, Musk said. of rocket company Space on Twitter that X would be
“I can’t say I’m surprised, Exploration Technologies “the future state of unlim-
but I think it’s a very self- Corp., commonly known as ited interactivity centered
ish decision,” said Han- SpaceX. And he started an in audio, video, messaging,
nah Thoreson of Baltimore, artificial intelligence com- payments/banking creat-
Maryland, who’s used Twit- pany this month called xAI ing a global marketplace
ter since 2009 for work and to compete with ChatGPT. for ideas, goods, services,
personal posts. “There are In 1999, he founded a start- and opportunities.”q

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