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LOCALTuesday 13 March 2018

Research by Aruban Tourism Authority (ATA) under population:

‘Sustainable Tourism is More Important than Ever’

ORANJESTAD- ATA invites         wish for within the industry    for the locals of Aruba.        What is ‘CARRYING CA-          ism as the touristic product
the community to give their     of tourism. Tourism impacts     Aruba is rising as touristic    PACITY’?                       is a full-grown. There is not
opinion on tourism by par-      the quality of life of every-   destination while still main-   The research is about the      much room to grow in vol-
ticipation in their research.   one and the touristic de-       taining her position of pre-    development of tourism         ume due to the physical
It is necessary that the en-    velopment should go hand        ferred destination in the       and at the same time the       limitation, but there is room
tire community carries re-      in hand with the econom-        Caribbean. Since 2011           preservation and protec-       for a higher quality product
sponsibility for the direction  ics and ecology on the is-      the strategic of ATA were       tion of the environment,       and taking the needs of
of tourism development          land. Central point is that     to give priority to the visi-   culture, quality of life and   the islanders’ into consider-
and that is only possible       we need to lift our touristic   tors that are ‘affluent’ that   happiness of the local in-     ation. The research ‘Carry-
when people have a voice.       product for all perspec-        came to our island. Also        habitants. The happiness of    ing Capacity’ will indicate
The economic pillar of          tives: physical as well as hu-  ATA focused on a shift of       the visitors’ experience that  how much more expansion
Aruba, tourism, is the main     man referring to the level of   mind where we look into a       we give to them is another     is possible in certain areas
income for the island and       service. These ingredients      durable direction and the       point of attention within      and how locals think about
all together we must find a     contribute to the quality of    quality of our touristic prod-  the research. It is essential  this.
way that is balanced well       vacation and the wishes of      uct. For this reason ATA is     to do studies and set a vi-
for everybody. This is the      the visitors and they con-      carrying out a research         sion for Aruba’s future tour-  Participation
motivation behind the re-       tribute to a better lifestyle   called ‘Carrying Capacity’.                                    ATA set up a short survey
search.                                                                                                                        for the community and
                                                                                                                               emphasizes how important
ATA facilitates several proj-                                                                                                  it is for the community to
ects to stimulate action in                                                                                                    participate. Therefore you
the necessary direction.                                                                                                       are invited to fill in the sur-
For example the plan for                                                                                                       vey and hand it in during
product development ‘Cu                                                                                                        17 and 18 March. The ATA
Mira pa Futuro’ that is ac-                                                                                                    team will be present with
cessible for all. More infor-                                                                                                  buses at various spots in the
mation can be found at                                                                                                         island.
www.cumirapafuturo.com.                                                                                                        All participants will be able
Integral to this plan and                                                                                                      to be in a picture with a
other activities of ATA are                                                                                                    special frame that memo-
the protection of the natu-                                                                                                    rizes the 18th of March, the
ral and cultural heritage,                                                                                                     Day of the National An-
maintenance of our hospi-                                                                                                      them and Flag. In case you
tality and stimulation of in-                                                                                                  miss the bus this weekend,
novative entrepreneurship.                                                                                                     there is still possibility to par-
It is important to find out                                                                                                    ticipate 26-27-28 March in
what are the desires and                                                                                                       different neighborhoods
expectations of the visitor                                                                                                    from 6.30 P on. More infor-
now and in the future, but                                                                                                     mation: http://www.aruba.
also what we as habitants                                                                                                      comq

ATA Honors Loyal Visitors at Bucuti & Tara Beach Resort

EAGLE BEACH - Recently          tors and of Aruba at Bucuti     visiting the island for more
the Aruba Tourism Authority     & Tara Beach Resort as a        than 10 consecutive years.
honored Distinguished Visi-     token of appreciation for       The honorees were Mr.
                                                                John and Mrs. Jennifer Cal-
                                                                vo of New York, celebrat-
                                                                ing their 13th consecutive
                                                                annual visit to Aruba!
                                                                Ms. Emely Ridderstaat rep-
                                                                resenting the Aruba Tourism
                                                                Authority, and members of
                                                                Bucuti & Tara Beach Resort
                                                                handed some presents to
                                                                the honorees and thanked
                                                                them for choosing Aruba as
                                                                their vacation destination
                                                                and as their home away
                                                                from home for so many
                                                                years on behalf of the Gov-
                                                                ernment of Aruba. These
                                                                visitors love Aruba because
                                                                the people are very wel-
                                                                coming, the beauty of the
                                                                island, the beaches, great
                                                                restaurants, and because
                                                                it’s truly their home away
                                                                from home.q
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