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A32    FEATURE
                   Wednesday 9 May 2018
            Swaddle, rock, whoosh: Putting babies to sleep in the Snoo




                                                                                                                                it can be adjusted.
                                                                                                                                Karp, who worked with de-
                                                                                                                                signer  Yves  Behar  on  the
                                                                                                                                Snoo, says the device also
                                                                                                                                promotes  safety,  by  keep-
                                                                                                                                ing  babies  in  the  supine
                                                                                                                                position   recommended
                                                                                                                                for  sleep  by  the  American
                                                                                                                                Academy  of  Pediatrics,
                                                                                                                                and  by  making  it  unnec-
                                                                                                                                essary  for  sleep-deprived
                                                                                                                                parents  to  bring  babies
                                                                                                                                into their own beds. About
                                                                                                                                3,500  infants  in  the  United
                                                                                                                                States  die  suddenly  and
                                                                                                                                unexpectedly  each  year,
                                                                                                                                according to the U.S. Cen-
                                                                                                                                ters  for  Disease  and  Con-
                                                                                                                                trol, and the causes include
                                                                                                                                accidental suffocation in a
                                                                                                                                parent's bed.
                                                                                                                                Getting  babies  to  sleep
                                                                                                                                soundly  can  also  reduce
                                                                                                                                postpartum      depression
                                                                                                                                and marital stress. "The No.
                                                                                                                                1  stress  that  new  parents
                                                                                                                                talk  about  is  exhaustion,"
                                                                                                                                Karp said.
                                                                                                                                Karp's  team  works  with
                                                                                                                                companies offering rented
                                                                                                                                Snoos  to  parents  return-
                                                                                                                                ing  to  work,  foster  parents
                                                                                                                                and  doctors  treating  ba-
                                                                                                                                bies born to drug-addicted
                                                                                                                                mothers. He is also working
                                                                                                                                on a plan to offer Snoos for

            Paul Zalewski shows his infant daughter Ruby in a smart-tech sleeper called the Snoo, which gently rocks and jiggles babies to   rent at reasonable cost.
            sleep from birth to 6 months old.                                                                                   At the University of Kentucky
                                                                                                               Associated Press  Children's  Hospital  in  Lex-
                                                                                                                                ington, 10 Snoos are avail-
            By LEANNE ITALIE             lieves  —  simulating  the  rocking  devices  —  though  him to sleep anymore.         able  for  babies  with  the
            Associated Press             womb  environment  is  key  designer  baby  beds  can  Jamee  Zalewski  of  Denver  addiction  and  withdrawal
            NEW  YORK  (AP)  —  "I  don't  to calming babies.         run higher.                  tried the Snoo with her sec-  condition  called  neonatal
            even  call  it  a  bed.  I  kind  Babies  are  zipped  into  a  New  York  mom  Kathleen  ond child Ruby. "The men-  abstinence  syndrome,  in
            of think of it as your grand-  mesh  sleep  sack  after  a  Udo heard about the Snoo  tal break was really impor-   a  state  where  15  of  every
            mother."                     broad    cotton   swaddle  and  "thought,  'Wow,  that  tant for me," she said. "I was  1,000 babies is born depen-
            So  declares  Dr.  Harvey  tightly pins the infant's arms  sounds  great,  sign  me  up,'  able  to  take  it  because  dent  on  opioids.  Such  ba-
            Karp, a Los Angeles pedia-   to  the  side  from  shoulder  until I looked at the price. I  I  knew  the  Snoo's  sooth-  bies  routinely  experience
            trician  whose  smart-tech  to wrist. The sack is then se-  was, like, 'Get out of town.'"  ing  would  shut  off  if  Ruby  disrupted sleep, said Dr. Lori
            baby  sleeper,  the  Snoo,  is  cured  to  the  Snoo's  frame  Then  her  son  Jack,  now  3  needed me. I could watch  A.  Shook,  a  neonatologist
            a game-changer for some  before  the  rocking  and  a  months  old,  was  born.  Pa-   it on my phone and get an  there. Before she stumbled
            sleep-deprived parents.      white-noise  lullaby  com-   rental fatigue set in and she  alert."                    on the Snoo at a pediatrics
            The Snoo has earned rave  mence.                          found a mommy friend with  Her  husband  Paul,  who  conference,  she'd  notice
            reviews  from  baby  gear  Karp,  who's  also  written  a  a Snoo to lend.             blogs  about  baby  gear  the babies in the eight-bed
            experts  and  parents  alike,  book,  "The  Happiest  Baby  "My little terrorist over here  at  Fathercraft.com,  said  unit  fussing  terribly  in  their
            including  Ashton  Kutcher  on  the  Block,"  says  infants  wouldn't  sleep.  Even  with  they sometimes wondered,  bassinets.
            and  Mila  Kunis.  Last  year,  should be soothed in 40 to  the  Snoo,  we've  only  got-  "'Are we letting a robot do  The Snoos are used in addi-
            the  consumer  products  60 seconds.                      ten  to  about  four  hours  at  our job?' There were these  tion  to  aromatherapy  and
            show CES bestowed its cov-   The  Snoo  increases  its  mo-  a  stretch  at  night,"  said  moments  when  we  would  massage  for  calming,  in  a
            eted baby safety award on  tion  and  noise  based  on  Udo,  who  is  an  attorney.  walk  away  after  Ruby  fell  unit that focuses on families
            the invention.               persistent  sound  from  the  "I'm going back to work in  asleep  and  we'd  be  like,  caring for their babies.
            The Snoo is all about swad-  baby,  until  it  reaches  its  mid-June and I need to be  'We should be doing some-   "Now  on  rounds  I  see  ev-
            dling.  Just  don't  call  it  a  fourth and final level. If that  back  on  my  A-game.  The  thing.'"             ery  baby  asleep  in  their
            bed.                         doesn't  work,  it  turns  off.  Snoo  was  a  desperation  While the Zalewskis did be-  Snoo bed," Shook said.  "At
            In  a  video  on  his  website,  Parents can adjust settings  move."                   come Snoo fans, they opt-    first  I  think  the  nurses  were
            Papa  Karp  says  the  Snoo  manually  or  with  an  app.  Karp  says  babies  who  ed to return the device be-     leery  because  of  the  mo-
            provides  a  service  "more  The  Snoo  also  comes  with  aren't put in the Snoo from  fore the 30-day trial period  tion,  but  now  we  realize  it
            than being a thing." It gen-  an  organic  cotton  sheet  birth have a learning curve,  was  up.  The  reason:  Ruby  also allows families to sleep
            tly rocks and jiggles babies  and  sleep  sacks  in  three  and that was the case with  was  colicky  and  congest-  better,  and  hopefully  get
            from birth to 6 months old,  sizes.                       Jack. But, says Udo, "It defi-  ed and needed to sleep on  the  babies  out  of  the  hos-
            a period he calls the "fourth  But  at  $1,160,  the  Snoo  nitely  calms  him,"  so  that  an  incline.  The  company  pital  sooner  and  with  less
            trimester,"  when  —  he  be-  more expensive than many  she  doesn't  need  to  rock  has since added leg lifts so  medication."q
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