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PEIPLE & ARTS A31
                                                                                                                                 Thursday 15 October 2015

Less skin: Playboy to stop running pictures of nude women 

JOHN ROGERS                                                                                                                                                             eran contributors, celebrity
Associated Press                                                                                                                                                        interviewer David Rensin,
LOS ANGELES (AP) — Play-                                                                                                                                                praised the move away
boy is about to find out                                                                                                                                                from full nudity as some-
how many people really do                                                                                                                                               thing Playboy should have
read the magazine for the                                                                                                                                               done years ago.
articles.                                                                                                                                                               “It’s a good business move.
The magazine that helped                                                                                                                                                The magazine’s got to keep
usher in the sexual revolu-                                                                                                                                             up with the times,” said
tion in the 1950s and ‘60s                                                                                                                                              Rensin, whose long list of
by bringing nudity into                                                                                                                                                 interview subjects includes
America’s living rooms — or                                                                                                                                             Bill Gates, Jerry Seinfeld,
at least its sock drawers —                                                                                                                                             Martin Scorsese and, more
announced this week that                                                                                                                                                recently, Lena Dunham
it will no longer run photos                                                                                                                                            and Scarlett Johansson.
of naked women.
Playboy has seen its circu-       In this Nov. 15, 2007 photo, Hugh Hefner smiles while signing copies of the Playboy calendar and                                      For every newsmaker or
lation plunge in recent de-       Playboy Cover To Cover: The 50’s DVD box set in Los Angeles.                                                                          celebrity who said yes to
cades as it has fallen victim                                                                                                                                           a Playboy interview, Ren-
to some of the very forces it                                                                                                                         Associated Press  sin told The Associated
helped set in motion. First it                                                                                                                                          Press on Tuesday, there
had to deal with competi-         This images released by Play-        This image released by Play-          This image released by Play-                               were others who said no
tion from more sexually ex-       boy show Darine Stern on the         boy shows Kate Moss on the            boy shows Playmate of the                                  because they didn’t want
plicit magazines like Pent-       cover of the October 1971 is-        cover of the January/February         Year Anna Nicole Smith on the                              their words to appear next
house and Hustler. Now the        sue of the gentleman’s maga-         2014 60th anniversary issue of        cover of the June 1993 issue of                            to or near photographs of
Internet is awash in high-        zine.                                the gentleman’s magazine.             the gentleman’s magazine.                                  naked women.
definition porn.                                                                                                                                                        The Times said taking full
                                                     Associated Press                      Associated Press                     Associated Press                        nudity out of the magazine
Playboy has decided that                                                                                                                                                was something the 89-year-
the answer is less skin, not                                                                                                                                            old Hugh Hefner signed off
more.                                                                                                                                                                   on when Playboy editor
“You’re now one click                                                                                                                                                   Cory Jones ran the idea by
away from every sex act                                                                                                                                                 him.
imaginable for free. And so                                                                                                                                             “The political and sexual
it’s just passé at this junc-                                                                                                                                           climate of 1953, the year
ture,” Playboy Enterprises                                                                                                                                              Hugh Hefner introduced
CEO Scott Flanders told The                                                                                                                                             Playboy to the world, bears
New York Times.                                                                                                                                                         almost no resemblance to
Starting in March, Playboy’s                                                                                                                                            today,” Flanders said in a
print edition will still feature                                                                                                                                        statement. “We are more
women in sexy, provoca-                                                                                                                                                 free to express ourselves
tive poses, but they will no                                                                                                                                            politically, sexually and cul-
longer be fully nude. It will                                                                                                                                           turally today, and that’s in
become more like Esquire                                                                                                                                                large part thanks to Hef’s
and other magazines with                                                                                                                                                heroic mission to expand
PG-13-type pictures.                                                                                                                                                    those freedoms.”
The Times said the mag-
azine has not decided                                                                                                                                                   The shift will be accompa-
whether to continue hav-
ing a centerfold.                                                                                                                                                       nied by other changes in
Playboy became famous
for publishing nude photos                                                                                                                                              the magazine, including
of some of the world’s most
famous women. Marilyn             from Playboy’s website in            ing a fourfold increase in            such writers as John Up-                                   a slightly larger size and
Monroe was its first center-      August 2014. That helped             monthly unique visitors.              dike, Jack Kerouac, Nor-
fold, 62 years ago.               make the site safer for work         During Playboy’s print hey-           man Mailer, Ray Bradbury                                   heavier,    higher-quality
Although the change rep-          and public places, and en-           day, readers could plausi-            and Joseph Heller, and
resents a major shift for the     abled Playboy to get onto            bly, if not always convinc-           interviewed the likes of                                   paper meant to give the
magazine, it is also the lat-     Facebook, Twitter and oth-           ingly, claim they read it for         Jimmy Carter, Fidel Castro,
est step away from full nu-       er platforms.                        its fiction, journalism and           Malcolm X, Muhammad                                        magazine a more collect-
dity, which was banned            The magazine has said its            interviews.                           Ali, Miles Davis, Frank Sina-
                                  online audience soared                                                     tra and Bob Dylan.                                         ible feel.
                                  with that move, averag-              It published the work of              One of the magazine’s vet-
                                                                                                                                                                        Playboy’s print circulation,

                                                                                                                                                                        measured at 5.6 million in

                                                                                                                                                                        1975, is now about 800,000,

                                                                                                                                                                        according to Alliance for

                                                                                                                                                                        Audited Media, the Times

                                                                                                                                                                        reported.q
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