Page 43 - ttc nov 19,2015
P. 43
LOCAL A13
Thursday 19 November 2015
More a brand than a souvenir....
Meet the local guys behind Aruba Rocks!
ORANJESTAD - Aruban de- Their cool designs launched pelican, marlin and goat in guest rate, fresh designs of mall where all their de-
signer Calvin Maduro and in April of 2013 depict the a whimsical colorful man- the multi colored, crack- signed items are displayed.
branding expert Jaymir shoco (burrowing owl, Aru- ner. All animals sport col- led prints are continuously When you buy an Aruba
Janga launched a must- ba’s national bird) donkey, orful Ray-ban-style shades introduced creating a dy- Rocks product you help
have product line of shirts, and a mohawk hairstyle. namic product line for our protect Aruba’s valuable
caps, tumblers and stickers Since Aruba is known to rocking friends. natural resources and
named Aruba Rocks! be the Caribbean destina- According to Jaymir, “Our maintain the attractiveness
tion with the highest return aspiration is to combine of Aruba’s beaches. This
Calvin explains “We locally branded products will allow all who consider
wanted to differentiate with a worthy cause that Aruba their home-away-
ourselves from other mer- will benefit the entire com- from-home to contribute
chandise on the market munity. to the protection of the is-
by presenting a changing In order to aid in reducing land’s environment in a re-
design concept with local trash and marine debris, we ally effortless manner.
motif that visitors could en- started selling Aruba Rocks Aruba Rocks have found a
joy every vacation” reusable and recyclable way to express their passion
tumblers to many resorts for their island and design
and beach bars particu- while contributing to the
larly for beach-goers, to protection of the island’s
reduce waste from dispos- environment.
able plastic and styrofoam For more information you
cups.” can follow them on Face-
Aruba Rocks recently book.com/arubarocks365
opened their first official and on Instagram @
store in Paseo Herencia arubarocks365.q
