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A12     BUSINESS
                 Friday 23 September 2022


                                                                      More consumers buying organic, but

                                                                      U.S. farmers still wary




                                                                      By SCOTT McFETRIDGE
                                                                      Associated Press
                                                                      CHURDAN,  Iowa  (AP)  —  In
                                                                      the  1970s  when  George
                                                                      Naylor  said  he  wanted  to
                                                                      grow  organic  crops,  the
                                                                      idea didn’t go over well.
                                                                      Back  then  organic  crops
                                                                      were  an  oddity,  destined
                                                                      for  health  food  stores  or
                                                                      maybe a few farmers mar-
                                                                      kets.
                                                                      “I told my dad I wanted to
                                                                      be an organic farmer and
                                                                      he  goes,  ‘Ha,  ha,  ha,’”
                                                                      Naylor said, noting it wasn’t   George Naylor looks over organic apples grown on his farm,
                                                                      until 2014 that he could em-  Tuesday, Sept. 13, 2022, near Churdan, Iowa.
                                                                      brace his dream and begin                                             Associated Press
                                                                      transitioning from standard  genetically modified seeds.  one  pushing  a  cart  in  an
                                                                      to organic crops.            Most  conventional  farms  average supermarket, past
                                                                      But  over  the  decades,  rely on those practices but  bins of organic apples and
                                                                      something      unexpected  they are banned at organ-      bananas,  through  dairy
                                                                      happened demand for or-      ic  farms.  Instead,  organic  and  egg  sections  and
                                                                      ganics  started  increasing  farmers must control weeds  along  shelves  brimming
                                                                      so  fast  that  it  began  out-  and  pests  with  techniques  with  organic  beef  and
                                                                      stripping  the  supply  pro-  such  as  rotating  different  chicken.
                                                                      duced in the U.S.            crops  and  planting  cover  The new USDA effort would
                                                                      Now a new challenge has  crops  that  squeeze  out  include  $100  million  to-
                                                                      emerged:  It’s  not  getting  weeds and add nutrients to  ward helping farmers learn
                                                                      consumers to pay the high-   the soil. Crops can only be  new  techniques  for  grow-
                                                                      er  prices,  it’s  convincing  deemed organic if they are  ing organic crops; $75 mil-
                                                                      enough farmers to get past  grown  on  land  that  hasn’t  lion  for  farmers  who  meet
                                                                      their  organic  reluctance  been treated with synthetic  new conservation practice
                                                                      and  start  taking  advan-   substances for three years.  standards; $25 million to ex-
                                                                      tage of the revenue pour-    During that period, farmers  pand  crop  insurance  op-
                                                                      ing  in.  Instead  of  growing  can  grow  crops,  but  they  tions and reduce costs; and
                                                                      to  meet  the  demand,  the  won’t  get  the  extra  pre-  $100 million to aid organic
                                                                      number of farmers convert-   mium  that  accompanies  supply chains and develop
                                                                      ing  to  organic  is  actually  organic  crops.  According  markets for organics.
                                                                      dropping.  Last  month,  the  to the USDA, the number of  Nick  Andrews,  an  Oregon
                                                                      U.S. Department of Agricul-  conventional  farms  newly  State    University   exten-
                                                                      ture committed up to $300  transitioning to organic pro-  sion agent who works with
                                                                      million  to  recruit  and  help  duction dropped by about  organic  farmers,  called
                                                                      more  farmers  make  the  70% from 2008 to 2019. Or-      the  USDA  effort  a  “game
                                                                      switch.                      ganic comprises about 6%  changer.”  It  should  be  es-
                                                                      “It  feels  good,”  said  Chris  of  overall  food  sales,  but  pecially attractive to farm-
                                                                      Schreiner,  executive  direc-  only  1%  of  the  country’s  ers with small parcels of land
                                                                      tor of the organic-certifying  farmland is in organic pro-  because the added value
                                                                      organization  Oregon  Tilth,  duction,  with  foreign  pro-  of  organic  crops  makes
                                                                      referring  to  the  govern-  ducers making up the gap.    it  possible  to  make  signifi-
                                                                      ment help. “It’s a milestone  In  the  U.S,  “There  are  so  cant money off even 25 to
                                                                      in the arc of this work.”    many  barriers  to  farmers  100 acre (10 to 40 hectare)
                                                                      Schreiner, who has worked  making that leap to organ-     farms    much  smaller  than
                                                                      at the Oregon-based orga-    ic,”  said  Megan  DeBates,  the commercial operations
                                                                      nization since 1998, said ex-  vice  president  of  govern-  that  provide  most  of  the
                                                                      panding  technical  training  ment affairs for the Organic  country’s  produce.  “I’ve
                                                                      is important given the vast  Trade Association.           seen organic farmers keep
                                                                      differences in farming land  While  farmers  seem  hesi-  families  in  business  who
                                                                      conventionally and organi-   tant, U.S. consumers aren’t.  otherwise would go out of
                                                                      cally.  Schreiner  noted  that  Annual  sales  of  organic  business,” Andrews said.
                                                                      one  farmer  told  him  that  products   have   roughly  Noah  Wendt,  who  in  the
                                                                      converting  a  conventional  doubled  in  the  past  de-  past  few  years  has  tran-
                                                                      farmer  was  like  asking  “a  cade  and  now  top  $63  sitioned  1,500  acres  (607
                                                                      foot  doctor  to  become  a  billion,  according  to  the  hectares) of land in central
                                                                      heart surgeon.”              Organic  Trade  Associa-     Iowa to organic, noted the
                                                                      The  key  difference  is  the  tion. Sales are projected to  shift  has  been  “rocky”  at
                                                                      use  of  synthetic  fertilizers  climb up to 5.5% this year.  times for him and his farm-
                                                                      and  pesticides  as  well  as  That growth is clear to any-  ing partner, Caleb Akin.q
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