Page 30 - ARUBA TODAY
P. 30

A30    PEOPLE & ARTS
                 Wednesday 1 august 2018
            50 years on, McDonald's and fast-food evolve around Big Mac



            By CANDICE CHOI                                                                                                     Delligatti  sell  the  sandwich
             AP Food Industry Writer                                                                                            at a single location, on the
            NEW YORK (AP) — McDon-                                                                                              condition  that  he  use  the
            ald's is fighting to hold onto                                                                                      company's  standard  bun.
            customers  as  the  Big  Mac                                                                                        It didn't work. Delligatti tried
            turns 50, but it isn't chang-                                                                                       a bigger sesame seed bun,
            ing the makings of its most                                                                                         and  the  burger  soon  lifted
            famous burger.                                                                                                      sales by more than 12 per-
            The company is celebrating                                                                                          cent.
            the 1968 national launch of                                                                                         After similar results at more
            the  double-decker  sand-                                                                                           stores,  the  Big  Mac  was
            wich  whose  ingredients  of                                                                                        added  to  the  national
            "two  all-beef  patties,  spe-                                                                                      menu  in  1968.  Other  ideas
            cial sauce, lettuce, cheese,                                                                                        from  franchisees  that  hit
            pickles, onions and a sesa-                                                                                         the  big  time  include  the
            me seed bun" were seared                                                                                            Filet-O-Fish,  Egg  McMuffin,
            into  American  memories                                                                                            Apple Pie (once deep-fried
            by a TV jingle. But the mile-                                                                                       but  now  baked),  and  the
            stone  comes  as  the  com-                                                                                         Shamrock Shake.
            pany reduces its number of                                                                                          "The  company  has  ben-
            U.S. stores. McDonald's said                                                                                        efited  from  the  ingenuity
            Thursday  that  customers                                                                                           of  its  small  business  men,"
            are visiting less often. Other   This Dec. 29, 2009 file photo shows a Big Mac hamburger at a McDonald's restaurant in North   wrote Ray Kroc, who trans-
            trendy  burger  options  are   Huntingdon, Pa.                                                                      formed  the  McDonald's
            reaching  into  the  heart-                                                                        Associated Press  into  a  global  franchise,  in
            land.                                                                                                               his book, "Grinding It Out."
            The  "Golden  Arches"  still  in  Quarter  Pounders,  and  McDonald's   CEO    Steve  restaurants.  Later,  he  ac-  Franchisees  still  play  an
            have  a  massive  global  some  stores  now  offer  or-   Easterbrook said in a phone  knowledged the Big Mac's  important  role,  driving  the
            reach,  and  the  McDon-     dering kiosks, food delivery  interview.                  similarity to a popular sand-  recent switch to fresh from
            ald's brand of cheeseburg-   and barista-style cafes.     As  with  many  of  its  popu-  wich  sold  by  the  Big  Boy  frozen for the beef in Quar-
            ers,  chicken  nuggets  and  The  milestone  for  the  Big  lar  and  long-lasting  menu  chain.                    ter  Pounders,  Easterbrook
            french fries remains recog-  Mac  shows  how  much  items,  the  idea  for  the  Big  "This wasn't like discovering  says.  They  also  participate
            nizable  around  the  world.  McDonald's  and  the  rest  Mac came from a franchi-     the light bulb. The bulb was  in   menu   development,
            But on its critical home turf,  of  fast-food  have  evolved  see.                     already there. All I did was  which  in  the  U.S.  has  in-
            the  company  is  toiling  to  around it.                 In  1967,  Michael  James  screw it in the socket," Del-  cluded a series of cooking
            stay relevant. Kale now ap-  "Clearly,  we've  gotten  a  "Jim"  Delligatti  lobbied  the  ligatti  said,  according  to  tweaks  intended  to  im-
            pears in salads, fresh has re-  little  more  sophisticated  in  company  to  let  him  test  "Behind the Arches."  prove taste.q
            placed frozen beef patties  our  menu  development,"  the burger at his Pittsburgh  McDonald's  agreed  to  let


                                                                        M. Night Shyamalan debuts 'Glass'

                                                                        trailer at Comic-Con


                                                                                                                               The  kind  of  people  who
                                                                                                                               turn  out  for  Comic-Con
                                                                                                                               and  wait  in  the  massive
                                                                                                                               and  sometimes  overnight
                                                                                                                               line  to  get  into  Hall  H  are
                                                                                                                               the  same  kind  who  once
                                                                                                                               helped turn "Unbreakable"
                                                                                                                               into an enduring film even
                                                                                                                               after  it  got  lukewarm  re-
                                                                                                                               views from critics.
                                                                                                                               "I've   been     dreaming
                                                                                                                               about being in this hall for-
                                                                                                                               ever," Shyamalan said.
                                                                                                                                 "This  is  the  mecca  right
                                                                                                                               here."
                                                                                                                               "Glass" melds the worlds of
                                                                        In this Jan. 11, 2017 file photo, director M. Night Shyamalan   "Unbreakable"  and  "Split,"
                                                                        poses during a photo call for the movie "Split" in Milan, Italy.  two  very  different  films
                                                                                                               Associated Press  about three very different
                                                                        By LINDSEY BAHR             hold it for Comic-Con.     superhumans,  Samuel  L.
                                                                        Associated Press            The  filmmaker  said  Friday  Jackson's  fragile  but  bril-
                                                                        SAN DIEGO (AP) — Director  at the annual comic book  liant Mr. Glass, Bruce Willis'
                                                                        M.  Night  Shyamalan  says  convention  that  he  felt  strong  and  "unbreakable"
                                                                        he  could  have  launched  strongly that the Hall H au-  David  Dunn  and  James
                                                                        the  trailer  for  "Glass"  in  dience  should  be  the  first  McAvoy's  Kevin  Wendell
                                                                        front of the summer's big-  to see it.                 Crumb,  who  has  24  per-
                                                                        gest  movies  in  theaters,  "It  was  always  meant  for  sonalities. q
                                                                        but  that  he  wanted  to  you guys," he said.
   25   26   27   28   29   30   31   32