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A30 PEOPLE & ARTS
Wednesday 1 august 2018
50 years on, McDonald's and fast-food evolve around Big Mac

By CANDICE CHOI Delligatti sell the sandwich
AP Food Industry Writer at a single location, on the
NEW YORK (AP) — McDon- condition that he use the
ald's is fighting to hold onto company's standard bun.
customers as the Big Mac It didn't work. Delligatti tried
turns 50, but it isn't chang- a bigger sesame seed bun,
ing the makings of its most and the burger soon lifted
famous burger. sales by more than 12 per-
The company is celebrating cent.
the 1968 national launch of After similar results at more
the double-decker sand- stores, the Big Mac was
wich whose ingredients of added to the national
"two all-beef patties, spe- menu in 1968. Other ideas
cial sauce, lettuce, cheese, from franchisees that hit
pickles, onions and a sesa- the big time include the
me seed bun" were seared Filet-O-Fish, Egg McMuffin,
into American memories Apple Pie (once deep-fried
by a TV jingle. But the mile- but now baked), and the
stone comes as the com- Shamrock Shake.
pany reduces its number of "The company has ben-
U.S. stores. McDonald's said efited from the ingenuity
Thursday that customers of its small business men,"
are visiting less often. Other This Dec. 29, 2009 file photo shows a Big Mac hamburger at a McDonald's restaurant in North wrote Ray Kroc, who trans-
trendy burger options are Huntingdon, Pa. formed the McDonald's
reaching into the heart- Associated Press into a global franchise, in
land. his book, "Grinding It Out."
The "Golden Arches" still in Quarter Pounders, and McDonald's CEO Steve restaurants. Later, he ac- Franchisees still play an
have a massive global some stores now offer or- Easterbrook said in a phone knowledged the Big Mac's important role, driving the
reach, and the McDon- dering kiosks, food delivery interview. similarity to a popular sand- recent switch to fresh from
ald's brand of cheeseburg- and barista-style cafes. As with many of its popu- wich sold by the Big Boy frozen for the beef in Quar-
ers, chicken nuggets and The milestone for the Big lar and long-lasting menu chain. ter Pounders, Easterbrook
french fries remains recog- Mac shows how much items, the idea for the Big "This wasn't like discovering says. They also participate
nizable around the world. McDonald's and the rest Mac came from a franchi- the light bulb. The bulb was in menu development,
But on its critical home turf, of fast-food have evolved see. already there. All I did was which in the U.S. has in-
the company is toiling to around it. In 1967, Michael James screw it in the socket," Del- cluded a series of cooking
stay relevant. Kale now ap- "Clearly, we've gotten a "Jim" Delligatti lobbied the ligatti said, according to tweaks intended to im-
pears in salads, fresh has re- little more sophisticated in company to let him test "Behind the Arches." prove taste.q
placed frozen beef patties our menu development," the burger at his Pittsburgh McDonald's agreed to let

M. Night Shyamalan debuts 'Glass'

trailer at Comic-Con

The kind of people who
turn out for Comic-Con
and wait in the massive
and sometimes overnight
line to get into Hall H are
the same kind who once
helped turn "Unbreakable"
into an enduring film even
after it got lukewarm re-
views from critics.
"I've been dreaming
about being in this hall for-
ever," Shyamalan said.
"This is the mecca right
here."
"Glass" melds the worlds of
In this Jan. 11, 2017 file photo, director M. Night Shyamalan "Unbreakable" and "Split,"
poses during a photo call for the movie "Split" in Milan, Italy. two very different films
Associated Press about three very different
By LINDSEY BAHR hold it for Comic-Con. superhumans, Samuel L.
Associated Press The filmmaker said Friday Jackson's fragile but bril-
SAN DIEGO (AP) — Director at the annual comic book liant Mr. Glass, Bruce Willis'
M. Night Shyamalan says convention that he felt strong and "unbreakable"
he could have launched strongly that the Hall H au- David Dunn and James
the trailer for "Glass" in dience should be the first McAvoy's Kevin Wendell
front of the summer's big- to see it. Crumb, who has 24 per-
gest movies in theaters, "It was always meant for sonalities. q
but that he wanted to you guys," he said.