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PEOPLE & ARTS Wednesday 27 november 2019

Hearings great for cable

news, less so for broadcast

By DAVID BAUDER
AP Media Writer
NEW YORK (AP) — Five days
of impeachment hearings
were a boon to program-
mers and accountants at
the cable news networks.
For the big broadcasters,
not so much.
This image released by Netflix shows Jonathan Pryce as Cardi- The daytime hearing audi-
nal Bergoglio, right, and Anthony Hopkins as Pope Benedict in a ence ranged from a high
scene from "The Two Popes." of 13.8 million on opening
Associated Press day to a low of 11 million on
AARP releases the the third day, the Nielsen David Holmes, a U.S. diplomat in Ukraine, right, watches former
company said.
CNN, Fox News Channel
names of its Movies and MSNBC showed ev- White House national security aide Fiona Hill, testify before the
House Intelligence Committee on Capitol Hill in Washington,
ery minute of the hear-
for Grownups nominees ings, even the two times it Thursday, Nov. 21, 2019, during a public impeachment hearing
of President Donald Trump's efforts to tie U.S. aid for Ukraine to
stretched into the evening.
investigations of his political opponents.
And they were rewarded: Associated Press
By MARK KENNEDY Moore ("Gloria Bell"), Al- Fox (2.5 million viewership
AP Entertainment Writer fre Woodard ("Clemen- average over five days), mercials during breaks in Any losses they incur are
NEW YORK (AP) — A new cy") and Renee Zellweger MSNBC (2.48 million) and the hearing, there were far mitigated somewhat by
batch of film nominations ("Judy"). CNN (1.68 million) each fewer ads than are usually higher ratings on morning
are out from an influential Competing for best actor had more people watch- run. and evening news pro-
media organization — but will be Antonio Banderas ing the hearing than would That reality is likely why CBS, grams, he said.
superhero flicks and "Frozen ("Pain and Glory"), Robert tune in on a typical day. In on the hearing's third day, The timing was bad for
2" need not apply. De Niro ("The Irishman"), Ed- the cases of MSNBC and gave its affiliates the op- some of the daytime shows,
AARP has released nomi- die Murphy ("Dolemite is My CNN, the networks more tion to opt out of afternoon however, since November
nations for its annual Mov- Name"), Jonathan Pryce than doubled their day- testimony. And none of the is a ratings "sweeps" month
ies for Grownups awards, ("The Two Popes), Adam time average, Nielsen said. three broadcast networks where ratings take on extra
which is designed to re- Sandler (Uncut Gems) This interest had residual stuck with the testimony for importance, he said.
ward films that resonate Tony Danza will host the benefits elsewhere; both the two times it stretched If there's an extended im-
with older viewers and fight awards at the Beverly the Sean Hannity and into the evening. peachment trial, that will
industry ageism. Wilshire, Beverly Hills, Cali- Tucker Carlson prime-time One saving grace for the likely mean tough deci-
AARP The Magazine on fornia, on Jan. 11. The cer- shows on Fox had their networks is that "it's not real- sions for broadcast execu-
Tuesday nominated "A emony will be broadcast most-watched month ever ly costing them as much as tives about whether to stick
Beautiful Day in the Neigh- Jan. 19 on PBS. Annette in November. one might think," said Marc with it, particularly since
borhood," "Bombshell," "Lit- Bening will be honored for The picture is different on Krigsman, CEO of SQAD, a they all have the capac-
tle Women," "Marriage Sto- career achievement. the broadcast networks. New York-based advertis- ity to stream the coverage
ry," "Once Upon a Time in "We must continue to lift up CBS' average of 1.82 mil- ing and marketing firm. online where people can
Hollywood," "The Farewell," movies made for, by and lion viewers for the hearings Networks leave wiggle watch on a side screen at
"The Irishman" and "The Two about grown-ups — the was better than ABC and room in their budgets for work.
Popes" for the best picture/ stories that speak to mov- NBC, but it was still lower pre-emptions for news That may be problematic
best movie category. iegoers 50-plus," Heather than the 3.3 million people events, and typically don't for non-broadcasters.
The best actress category Nawrocki, vice president that CBS' top-rated day- have to pay a penalty to "The productivity that is po-
includes Isabelle Huppert and director for Movies for time programming gets on advertisers for commercial tentially lost across the busi-
("Frankie"), Helen Mirren Grownups at AARP, said in a typical day. While there time missed for this reason, nesses is something to look
("The Good Liar"), Julianne a statement.q was time for some com- Krigsman said. at as well," Krigsman said.q