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Thursday 22 June 2017 BUSINESS
                                     A24

               Amazon aiming to be the dressing room in your house




            By ANNE D’INNOCENZIO                                                                   should  have  launched  a  last  year  to  more  than  16
            AP Retail Writer                                                                       subscription  service  a  long  percent by 2021.
            NEW YORK (AP) — Amazon                                                                 time ago, said internet con-  With Prime Wardrobe, Am-
            is  hoping  to  claim  more                                                            sultant  Sucharita  Mulpuru-  azon’s  bidding  for  more
            territory  once  held  by  de-                                                         Kodal.                       loyalty  from  members  of
            partment stores, essentially                                                           “This is another attempt for  the  program  who  are  al-
            placing a dressing room in                                                             Amazon to win in apparel,”  ready getting free shipping
            your house.                                                                            she said. “Why haven’t the  as  well  as  free  streaming
            The  company,  which  has                                                              department  stores  done  of  TV  shows  and  movies.
            been  making  a  big  push                                                             this? It’s one of the reasons  And it may be a way to get
            into  selling  clothes,  is  test-                                                     why they are in trouble.”    Prime  shoppers  who  stuck
            ing a new service that lets                                                            And Amazon’s vast logistics  to  buying  electronics  and
            members  of  its  Prime  pro-                                                          system that can send pack-   books to try buying clothes
            gram  try  on  styles  before                                                          ages  quickly  to  shoppers’  from Amazon without a lot
            they  put  items  on  their                                                            home will make it easier for  of hassle.
            charge  card  —  at  no  up-   In this Tuesday, May 30, 2017, file photo, the Amazon logo is dis-  the company to offer that  Prime  Wardrobe  works  this
            front  fee.  Customers  have   played at the Nasdaq MarketSite, in New York’s Times Square.   kind of service than its rivals  way:  Shoppers  pick  three
            seven days to decide what                                             Associated Press  could  do,  Mulpuru-Kodal  or more items and have a
            they like, and then pay only                                                           said.  She  said,  however,  try-on period.
            for  what  they  keep.  Ship-  ion sellers offer— and even  It  also  offers  better  terms   it  remains  to  be  seen  how   Items they want to discard
            ments  arrive  in  a  re-seal-  from the usual way of buy-  than some newer business-  good the selection will be.  can  be  dropped  off  at  a
            able  box  with  a  pre-paid   ing clothes on Amazon. De-  es.                         Amazon has made a con-       UPS  location  or  picked  up
            label for returns.           partment  store  return  poli-  Subscription  service  Stitch   certed  push  into  fashion  for  free.  Unlike  Stitch  Fix,
            More than a million pieces   cies  for  online  orders  can  Fix, for instance, charges a   through  private  labels  like  it  doesn’t  have  a  stylist  to
            of clothing and accessories   be  generous,  but  people  styling  fee  of  $20  and  has   Lark  &  Ro  that  often  sell  pick  the  items  for  custom-
            are  eligible,  Amazon  said   don’t  get  to  try  things  on  a  three-day  limit  for  shop-  for  less  than  similar  name-  ers.
            Tuesday,  including  from    before buying.               pers  to  return  items.  Stitch   brand  items.  It’s  poised  to  Shoppers  get  10  percent
            brands  like  Calvin  Klein,   That’s  been  an  obstacle,  Fix  said  it’s  in  a  different   surpass  Macy’s  this  year  off if they keep three or four
            Hugo  Boss,  Theory  and     especially  for  customers  business  and  its  customers   as the largest U.S. clothing  items, or 20 percent off for
            Levi’s that are big names at   concerned about fit, to get  “love having their very own   seller, according to Cowen  five  items  or  more.  Mulpu-
            the department stores.       shoppers to buy clothes on-  personal  stylist  who  does   &  Co.  analysts.  They  ex-  ru-Kodal  says  the  discount
            The  program  differs  from   line. The prepaid label is an  the shopping for them.”   pect  Amazon  to  increase  should  be  an  incentive  for
            what  department  stores     attempt  to  lessen  the  has-  Department  stores,  which   its share of the U.S. clothing  shoppers  to  keep  some  of
            like Macy’s and other fash-  sle  of  generating  one,  the  have  been  struggling  as   market  from  6.6  percent  the items. q
                                         norm with Amazon returns.    customers  move  online,
                                                                      Energy stocks dive anew, offset


                                                                      tech gains; U.S. indexes mixed




                                                                      Benchmark  U.S.  crude  lost  price of oil. “If we get be-  ucts for the company, such
                                                                      98 cents, or 2.3 percent, to  low  $40,  I  think  you’ll  get  as leather.
                                                                      settle  at  $42.53  per  barrel.  people  adjusting  their  ex-  In  overseas  markets,  the
                                                                      Brent  crude,  the  interna-  pectations.”                Shanghai  composite  rose
                                                                      tional  standard,  fell  $1.20,  Energy  stocks  in  the  S&P  0.5 percent after index pro-
                                                                      or 2.6 percent, to $44.82 a  500  tumbled  1.6  percent,  vider MSCI said it will include
                                                                      barrel.                      a day after falling 1.2 per-  222 of what are called Chi-
                                                                      The  price  of  oil  has  now  cent. They are down nearly  nese  A-shares  in  its  widely
                                                                      dropped  more  than  20  15  percent  for  the  year,  followed Emerging Markets
                                                                      percent  this  year,  break-  when the overall S&P 500 is  index. The move, which will
            Trader Peter Tuchman works on the floor of the New York Stock   ing into what traders call a  up 8.8 percent.
            Exchange, Wednesday, June 21, 2017.                                                                                 begin  next  year,  will  likely
                                                     Associated Press  bear market. How much of  Red  Hat,  an  open-source     cause  big  shifts  of  money
                                                                      an impact that will have on  software company, surged     into   mainland   Chinese
            By STAN CHOE                 the  Nasdaq  composite       most  401(k)  accounts  will  to one of the biggest gains   stocks by mutual funds and
            AP Business Writer           rose 45.92, or 0.7 percent to   depend  on  how  much  it  in  the  index  after  report-  other  investors  that  track
            NEW  YORK  (AP)  —  Ener-    6,233.95.                    undercuts  energy  compa-    ing  better-than-expected    the index.
            gy  stocks  dove  again  on  “The  story  truly  is  energy   nies’  profits,  and  whether  earnings for its latest quar-  MSCI  has  been  consider-
            Wednesday as oil dropped  right now,” said JJ Kinahan,    the pain will spill into other  ter. Its forecast for revenue   ing  including  A-shares  in
            to its lowest price since last  chief  market  strategist  at   areas of the market.   and earnings this fiscal year   its  index  for  years  but  had
            summer,  extending  their  TD Ameritrade.                 Accelerating     corporate  also  topped  analysts’  ex-  demurred until now due to
            dismal  start  to  the  year.  Crude dropped for a third   profits  and  expectations  pectations.  Its  stock  rose   a range of concerns, such
            Gains  for  health  care  and  straight  day  and  touched   that  they’ll  continue  have  $8.62,  or  9.6  percent,  to
            technology  stocks  helped  its  lowest  price  since  Au-  been  a  big  reason  for  the  $98.58.                 as  how  inaccessible  they
            hem  in  losses  for  broader  gust  on  expectations  that   stock market’s rise this year,  La-Z-Boy   jumped   $5.80,   were  for  foreign  investors.
            market indexes.              supplies  of  oil  will  far  out-  and  energy  companies  or  22.1  percent,  to  $32.00   China  has  since  started  a
            The Standard & Poor’s 500  weigh demand.                  had been forecast to pro-    after  reporting  quarterly   “Stock  Connect”  program
            index  dipped  1.42  points,  Even a report showing that   vide  some  of  the  biggest  earnings that easily topped   that links mainland Chinese
            or 0.1 percent, to 2,435.61.  the  amount  of  supplies  in   gains.                   analysts’  expectations.  Its   stocks with the Hong Kong
            The  Dow  Jones  industrial  U.S.  inventories  shrank  last   “We’re in the warning area  customers have been shift-  market to make them more
            average  fell  57.11,  or  0.3  week  did  little  to  alter  the   here,  between  $40  and  ing  toward  higher-priced  accessible,  among  other
            percent,  to  21,410.03,  and  tide.                      $44,”  Kinahan  said  of  the  and  more  profitable  prod-  changes.q
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