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A12 BUSINESS
Saturday 4 February 2023
Nostalgia sells; nostalgia with a twist

can be a smash

By MICHELLE CHAPMAN
AP Business Writer
Nostalgia sells and market-
ers know it, having used
the brands of yesteryear
fully aware that consum-
ers will open their wallets
to scratch that sentimental
itch.
Those oldies but goodies
keep popping up today,
but increasingly with a twist.
Companies continue to re-
release snacks, entertain- This image provided by McDonald’s shows McDonald’s Happy
ment and technology that Meal that features the Cactus Plant Flea Market toys.
Associated Press
millions of people grew up
with, but tweaking them to exposure to many of the ence-seeking rather than
create hybrids that possess fads and trends the first with simple nostalgia.”
the same heartfelt recogni- time around so they have The fintech company Klar-
tion, with a modern flavor. a different relationship to na said ‘vintage tech’ sales
Companies have recog- them, filtered through more have rocketed in recent
nized that they can win current perspectives,” said years, some unchanged
over consumers nostalgic Neil Saunders, managing and some with significant
for the past and, at the director of GlobalData. updates. Sales for wired
same time, win new gen- “That necessitates a mod- headphones increased by
erations of consumers with ern spin in order for prod- more than 300% in February
a new spin. ucts to resonate. 2022 compared with the
“Younger consumers, like The younger consumer is previous year. Flip phones
those in Gen Z or younger often more concerned sales were up by more than
Millennials, had no direct with curiosity and experi- 80% in August, it said.q

U.S. tells owners to park old Hondas

until air bags are fixed

DETROIT (AP) — Honda and urging owners of about drive them until danger-
the U.S. government are 8,200 older vehicles not to ous air bag inflators are re-
placed.
The National Highway Traf-
fic Safety Administration
on Friday issued a “Do Not
Drive” advisory for the 2001
through 2003 vehicles with
Takata inflators that have
a high possibility of explod-
ing and hurling shrapnel in
a crash.
The safety agency says
the risk to drivers and pas-
sengers is dire because the
so-called “Alpha” inflators
have a 50% chance of ex-
The logo of Honda Motor Co., is seen in Yokohama, near Tokyo ploding in a crash. If the
on Dec. 15, 2021. inflators blow apart, they
Associated Press can shoot shrapnel toward
a driver’s face that could
kill them or cause serious
injuries.
The agency says the Hon-
da and Acura vehicles
were recalled previously
but records show that re-
pairs have not been made
in the affected vehicles.
Honda already has re-
placed 99% of the danger-
ous inflators.q