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C. Pair Work. Discuss with your friend the best poster for the previous text. Use these questions to
help your discussion.
1. Which poster that catches your attention the most? Which part?
2. Which image/illustration that best describes the text?
3. Which poster that is easier to read?
4. Which typefaces that are more readable?
5. Which poster that is the most suitable for the text?

D. Class Sharing. Share your choice of poster to the class and your reasons for choosing it.

Activity 3 Tips to Make a Poster

Making posters is challenging and fun. Here are some tips how to make a poster.

1. Define the layout.
Posters can be designed vertically or horizontally, but are most commonly designed with vertical
orientation.
2. Make it Easy to Read from a Distance.
Key information should be easy to read from a distance.
Posters usually have three distinct layers:
 Headline: This is the main (and largest) text element in
the design. Choose a readable typeface that is
interesting and demands attention.
 Details: What, when, where? Answer these questions in
the second level of text. What information does someone need to know in the poster?
Provide the information here in a concise manner. Drop the size to about half of the main
headline or continue to use a larger size and use another technique for contrast.
 The fine print: It’s everything else that someone decided needed to be on the poster,
commonly seen on posters to promote movies. Make it small and keep it out of the way.

3. Amp Up the Contrast.
Use high contrast between elements to grab someone’s
attention at the first glance. Forget monotone colours
and pale gradients; go bold with colour and type options.
Experiment with it.
Use a high colour background with a full bleed to make
your poster stand out from all the rest.

4. Use One Big Visual.
Whether you choose a photo or illustration, a
dominant image is key. The visual must represent
the content or the story of something. And just like
the text, it needs to be readable from a distance.
After you select a visual be careful about layering
elements. Type and images need to have enough
contrast so that they are independently readable.

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