Page 36 - Bussiness English

prospective client. In your cover letter, you’re the product, and the opening

statement is your pitch.

(https://www.livecareer.com/cover-letter-tips/writing/opening-statements)

How to start a cover letter
Then how to start writing a strong yet impressive opening of your cover

letter? You can follow several steps below.
1. Be direct. It means that you have to be explicit, tell the reader the position

you apply for.

Example: I am writing in response to your job posting for a finance
administrative officer in www.jobstreet.com.

2. Mention a contact. Give a name of a contact if someone referred you.

Example: I was recently talking with Ms. Rosa from your Finance Department
and she recommended me to send you a copy of my CV.

3. State an accomplishment. You may include your accomplishment from

previous jobs if any.
Example: I was the best sales officer of year in 2016. I could raise the sales

level of my previous company. Therefore, I am confident that I can bring the
same success in your company.

4. Express excitement. Convey your passion for your work, and your
excitement about the job and company.

Example: I was so excited to see that one of the main responsibilities is dealing

with the …..
5. Use keywords. Mention some keywords from the job listing, for example

skill needed or work experience. Remember, your cover letter is basically the

reply of the vacancy’s requirement.
Example: I designed a promotion for our sales department which resulted in

higher raised sales in a year.

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