Page 94 - Bussiness English

2 Writing the Introduction

Business presentations work best when you are introducing new ideas or
information or insights. Business presentations usually are promoting an idea or
a product or a position and should reflect topnotch salesmanship in the best
sense of the word.
 Why am I talking about this—what is the problem or issue to be
addressed?
 What am I adding to the discussion—is it new or illuminating or
provocative?
 What does it mean in the end—what value will people walk away with?
 So what—does your message create a sense of urgency, importance,
involvement, excitement?
Adapted from: Radding, Alan. 2002. The ultimate business writing guide. Newton

Here is the outline of the introduction of a business presentation.

 Greeting
 Good morning/afternoon ladies and gentlemen.
 Ladies/gentlemen …
 Subject
 I plan to say a few words about …
 I'm here to talk about . . .
 Today, I'd like to say a few words about . . .
 Today, I’d like to talk about…
 I'd like to introduce . . .
 I am glad to have this opportunity to…
 Structure
 I have divided my talk into … parts
 My talk will be in … parts
 I am going to divide …
 Let me start by…
 First, let me tell you about…
 First,
 In the first part …
 Then in the second part …
 Finally, …
 Length
 My talk will take about ten minutes.
 The presentation will take about two hours but we will have a break for …

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