Page 97 - English for Executive Administrative Assistant
P. 97

Here  are  some  passages  related  to  the  public  relations  industry.  Fill  in  the  blank  with  the  correct

               vocabulary word!




               The company recently launched a new marketing campaign, and they are working closely with a well-
               known __________. He has agreed to promote the company’s products in exchange for an __________

               interview. The company is also using press releases to spread the word about the new campaign, and they
               have  a  standard  __________  for  press  releases  that  includes  contact  information  and  company

               background. In order to increase their website’s __________, the company is making sure to include a link
               back to their site in every press release. The __________ of the press releases will be written by the

               company’s CEO.




               The public relations team at the company is responsible for managing the company’s __________ and

               ensuring that the company has a positive image in the eyes of the public. They are also responsible for
               maintaining strong __________ with the media and issuing __________ when there is news to share. At
               the end of each day, the team members have an __________ meeting to discuss the day’s events and

               plan for the next day. One of the key goals of the PR team is to increase __________ with the company’s

               target audience through various marketing campaigns and social media initiatives.




               The public relations team is working on a new marketing campaign, and their goal is to make a positive
               __________  on  the  target  audience.  They  are  using  a  combination  of  ____________________  and

               ____________________ to reach as many people as possible. The team has created a strong __________,
               or proposal, to present to potential media partners to gain coverage for the campaign. The ultimate goal

               is to increase the campaign's __________ and reach as many people as possible.


















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