Page 5 - Sterling 2020
P. 5
SERIES HEADER Self-Help
BASED ON A SERIES OF BOOKLETS
WRITTEN BY BESTSELLING MOTI-
VATIONAL WRITER NAPOLEON HILL,
ANDREW CARNEGIE’S MENTAL DYNAMITE
OUTLINES THE IMPORTANCE OF THREE
ESSENTIAL PRINCIPLES OF SUCCESS:
SELF-DISCIPLINE,
LEARNING FROM DEFEAT,
AND THE GOLDEN RULE.
Library of Congress, Washington, D.C.
MARKETING & PUBLICITY KEY SELLING POINTS
✱ National print and online publicity campaign ✱ Napoleon Hill is one of the most popular authors of the
✱ Targeted outreach to business publications last 100 years; his Think and Grow Rich is one of the ten
✱ Author appearances and talks to coincide with bestselling self-help books of all time
speaker’s schedule ✱ Hill’s Outwitting the Devil sold 175,000 copies in its most
✱ 40-city Radio Satellite Tour current edition, which is the paperback, and 27,000 e-books
✱ NPR radio outreach ✱ This is a new manuscript unpublished since its
✱ National and local TV show outreach original release as a series of pamphlets in the early
✱ Podcasts and blogger outreach twentieth century
✱ Blogger outreach to secure features/Q&A’s with author ✱ The Napoleon Hill Foundation will support the book
✱ Trade and social media advertising as an official licensor; the Foundation has 525,000 likes
✱ Support on the author’s digital platforms on Facebook
WEBSITE: jameswhitt.com and ✱ James Whittaker is editing and annotating the text for
TWITTER: @JamesWhitt a contemporary audience
Spring 2020 ❚ Sterling Publishing ❚ 3 ❚
