Page 133 - Customers Final
P. 133
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
individuals and companies how to manufacture and
market products from their invention, manufacture and
then finally launching into the market.
Darran's extensive career has had many interesting
highlights, such as a product launch during a live TV
event that featured a live demo and workshop for a rail
ballast product in Addis Ababa Ethiopia. He has also
been General Manager for an automotive component
manufacturing company for several of the major
Original Equipment Manufacturers (OEM.)
More recently, Darran has created as well as developed
a full marketing and business plan strategy, route to
market and sales cycle plan for three successful
products that were launched and culminated at The Big
Five Construction Show in Dubai.
114
