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Average Annual Re-    Standard Deviation:
                                 Type of Investment            turn: 1926–2010        1926–2010
                        Short Term Treasury Bills                         3.70%                 3.10%

                        Long Term Treasury Bills                          5.90%                 9.50%
                        Long Term Corporate Bonds                         6.20%                 8.30%
                        Large Company Stocks                             11.90%                20.40%

                        Small Company Stocks                             16.70%                32.60%
                        Inflation Rate                                    3.10%                 4.20%
                        Source: Ibbotson Associates/Morningstar, 2011 Valuation Yearbook.


               The spectrum of discount rates implied by these measures can be illustrated as presented in figure 3-2,
               with higher returns generally expected on investments that have a wider range of possible actual returns.

        Figure 3-2





























        The Cost of Equity

               In some situations, a cost of equity may be an appropriate estimate of a discount rate, especially when
               the investment may be best evaluated with analogous investments that are 100 percent equity-financed.

               The following discussion summarizes some of the common models used to estimate the cost of equity.  fn
               4   These modes focus on inputs that include the following.






        fn 4   Information necessary to derive the cost of equity capital in each of the models set forth subsequently in the text can be obtained
        from a variety of sources, including Morningstar/Ibbotson: Stocks, Bonds, Bills & Inflation Valuation Edition Yearbook; the Wall
        Street Journal; the Federal Reserve; Duff & Phelps; and Bloomberg.


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