Page 661 - TaxAdviser_2022
P. 661

TAX PRACTICE MANAGEMENT




         natural connection that comes with   impact. In the 2022 survey, 49% of re-  Technologically, more tools and
         in-person meetings is not always easily   spondents said tax technology provided   resources are at your disposal than even
         replicated. It is important to deliberately   more accurate reporting capabilities, and   a few years ago. When used properly
         schedule events, trainings, and check-ins   45% said it provided increased visibility   and effectively, they will enhance the
         for your teams at critical junctures in   into total tax liability.   quality of your work. When you master
         virtual settings. Thoughtfully consider-  Tax leaders are on the right track   the flexible, virtual approach, your cli-
         ing your team’s professional develop-  with their investments. They are opti-  ents will thank you. You will get more
         ment and personal well-being will make   mizing productivity, addressing capacity   done in less time, and you will have
         all the difference in the adoption of a   constraints, and freeing up talented   more capacity for strategic thinking and
         remote model.                     professionals for higher-level analysis   advice. As you push forward, however,
                                           and thinking. As part of that planning   remember that this is much more than
         Innovate, innovate, innovate      and investment, if your organization or   a digital transformation. It is a cultural
         Prioritizing innovation is our second   department plans to embrace remote   transformation, with opportunities to
         recommendation for leaders looking to   work, make sure that the tools you   build an organization that fosters in-
         optimize a remote work experience. The   choose can operate outside the office   clusivity and personal and professional
         truth is that you are unlikely to solve   for more efficiency and flexibility, and   growth. When you get that right, your
         new challenges with old solutions. Great   to ensure business continuity during   people will thank you. More than that,
         organizations — those that outperform   disruptive moments.         you will continue to build a cultural
         and outlast their peers — encourage   While selecting the right tools is   foundation that can adapt and thrive as
         their people to experiment and find bet-  important, prioritizing the combination   new advancements are introduced.
         ter ways to accomplish their goals. These  of culture and innovation will further   As you engage and plan with your
         organizations are also good at harness-  bolster your strategy. Although 97%   leadership teams in the upcoming year,
         ing those ideas and bringing them into a   of tax executives plan to invest in tax   boldly knock down barriers to innova-
         testing environment. Once they validate   technology this year, these same execu-  tion while promoting a culture of shared
         their innovations, these companies know   tives recognize that training is not only   ownership and trust among everyone in
         how to scale them for maximum benefit.  a priority but also a challenge. As they   the organization. These two drivers will
           Our tax department has benefited   said in the survey, training their teams   be foundational for companies success-
         because innovation has long been a stra-  to use available technology tools and   fully navigating the new world of work,
         tegic priority of the firm, and leadership   processes is the No. 1 challenge for the   especially for those embracing a remote
         has consistently maintained a high level   tax department. Cultivating a culture   workplace model.   ■
         of investment in technology and train-  of change is necessary for a successful
         ing for our own digital transformation.   remote environment in which both your
           The key is being thoughtful about   people and clients thrive.
         the adoption and deployment of the   As we seek to operate more effi-  Contributors
         tools enabling transformation. In recent   ciently and effectively in every environ-
         years, we have established a strategic   ment, the interplay between culture and   Matthew K. Becker, CPA, is national
         framework to drive our efforts in tax   innovation becomes ever more critical.   managing partner of tax with BDO
         technology. The linchpin is the holistic   As leaders, we need to make the invest-  USA in Grand Rapids, Mich., and a
         approach we have taken to adopt tech-  ment to understand what tools will most   member of the AICPA Tax Practice
         nologies that align with our department   align with our organizational culture   Management Committee. Catherine
         goals: a commitment to quality and the   and goals and invest the time, resources,   Moy, CPA, is chief people officer
         needs of our clients, and an assurance   and human capital to ensure that adop-  with BDO USA in Boston. Brandon
         that these tools will perform in a virtual   tion occurs in a way that maximizes the   Lagarde, CPA, J.D., LL.M., is director
         environment to allow for more real-time   return on the investment.   of the Tax Services Group at Postle-
         interaction and delivery around the                                   thwaite & Netterville in Baton Rouge,
         work product.                     The future is bright when           La., and chair of the Tax Practice Man-
           In BDO’s 2021 Tax Outlook survey,   culture and innovation align    agement Committee. For more infor-
         tax leaders said their top priority was to   Our advice to fellow leaders in the tax   mation about this column, contact
         transform the tax function for greater   profession is this: Do not just accept the   thetaxadviser@aicpa.org.
         efficiency and better insights. Those   changes happening in our world — em-
         investments appear to be having an   brace them. There is much to gain.



         52  December 2022                                                                    The Tax Adviser
   656   657   658   659   660   661   662   663   664   665   666