Page 232 - Finanancial Management_2022

Development

driver

atar hosts the 2022 FIFA World Cup,
which kicked off 20 November and
is planned to end with the final on
18 December in the Lusail Iconic
Q Stadium in the coastal city of Lusail
on the Persian Gulf.
The estimated 1.5 million visitors to Qatar
and the projected 5 billion people around the
world watching the tournament will be focused
on the remaining teams in the competition. But
the World Cup is also about business and how
football can be a catalyst for global growth.
FIFA has budgeted total revenue of
$4.666 billion for 2022 and invests significantly
back into the sport. It signed, at the end of
September, a memorandum of understanding
with the World Trade Organization. This
includes working to include the African “Cotton
Four” countries of Benin, Burkina Faso, Chad,
PHOTO BY IBRAHEEM AL OMARI/REUTERS value chains.
and Mali and other least developed countries’
cotton producers in global football apparel

Before kickoff at the Al Hilal SFC vs.
Zamalek SC match on 9 September 2022
at the newly built Lusail Iconic Stadium in
Lusail, Qatar, which is the venue for the
2022 FIFA World Cup final.