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A Soaring Legacy












         It has been said that Alaskans went from   and flight attendants took care of customers,
      the dogsled to the airplane without skipping a   whether  they  were  flying  people,  a  herd  of
      beat. In a state where 80% of the communities   reindeer or a dogsled team. It was a company
      are inaccessible by roads,  Alaskans took to   shaped  by  the  Alaskan  spirit—a  rugged
      the skies far sooner than much of the lower 48   blend of resilience, resourcefulness and wild
      states. Bush pilots who survived on coffee and   independence forged from working together
      adrenaline emerged in the early 20th century,   and  surviving  the  long,  brutal  winters.  In
      particularly  in  Alaska  and  Canada.  Known   Alaska,  survival isn’t just about  toughness,
      to be part daredevil, mechanic and lunatic,   it’s about taking care of one another and the
      they braved blizzards, mountains, and moose   things you love.
      on the runway in order to deliver people and   The Berlin Airlift
      supplies to the backcountry. They navigated   After  World  War  II,  the  new  President
      the  varied  topography  by  instinct,  dead   and  CEO  of Alaska Airlines,  James  Wooten,
      reckoning and whatever landmarks they could   bought used military planes, and the airlines
      spot  through  the  frost-covered  windshields   became  the  world’s  largest  non-scheduled
      and  if  they  landed  with  all  their  equipment   carrier. Retrofitted with a new logo of a circle
      intact, it was considered a successful flight—   with a half earth, red sky and the north star,
      even if the plane  had to be pulled  from a   the airlines catapulted into the global aviation
      snowdrift afterwards.                scene carrying goods and people across the
         In 1932, three bush pilots, Charlie Ruttan,   oceans with  their  air  freight  service. Wooten
      Steve Mills and Jack Waterworth, purchased   used loopholes in the Civil Aeronautics Board’s
      an open cockpit  Fleet bi-plane  in  California   deregulation of non-scheduled flights to make
      and had it shipped to  Alaska.  They called   many flights so regular they were essentially
      themselves “Star  Air Service” and their idea   scheduled, infuriating larger airlines like TWA,
      was  to  offer  flight  instruction  and  charter   Northwest,  and  Pan  Am.  During  this  period,
      services.  However,  money  was  tight  and  at   many pilots said when they took off, they had
      one  point,  Ruttan  joined  the  fire  department   no idea when they would return.
      so he could sleep there for free.  A mishap
      took their plane out of service, but an investor
      loaned them enough cash to buy another
      plane  and  suddenly  they  had  a  fleet,  albeit
      a small one.  Through the early 40s, Star  Air
      Service acquired numerous small carriers and
      changed their name several times until they
      landed on a permanent name… Alaska Airlines.
         The Early Years                                                           Even  though  the  war  had  ended,  there
         From  the  very  beginning,  it  was  the                              was  maneuvering  and  intrigue  going  on  in
      employees  who  made  Alaska  Airlines                                    Europe. The Allies carved up Germany like a
      exceptional. They were a tight-knit group who                             chessboard  with  the  U.S.,  France  and  Great
      kept together the cash-strapped  company.                                 Britain on one side of the board and the
      When  a  plane  part  was  unavailable,  the                              Soviet  Union  on  the  other,  which  included
      mechanics  improvised  or  bartered  with                                 portions  of  the  capital  city,  Berlin.  In  what
      buddies at other airlines to obtain it. Pilots                            would later become a precursor to the Cold
      answered the phones and booked passengers                                 War, the Soviet Union imposed a blockade of

























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