Page 26 - manual final 1

3.9 Background Color Control

It is important that our logo is always clear and simple
read. The examples provided show the way
using logos on a variety of backgrounds.
The goal is brightness and harmony, so
beware of contrast and mismatch.

Contrasting colors - separated between
each other with color segments other than the wheels
color. Furthermore, the more contrast. C: 0
Complementary colors - are on the side M: 0
opposite the color wheel; each half Y: 0
of a pair of di erent colors. K: 100

Clash - Visual vibration is sometimes caused when
a pair of complementary colors printed side by side. When
placed next to each other, the colors
complements invigorate each other and make color
looks brighter.

Accent colors - colors used for
emphasis in the color scheme. These colors can be
bold or clear and used with caution, for
emphasize, contrast or embody rhythm.
Dominant color - a color that stands out
in relation to other colors.
C: 0
M: 0
Y: 0
K: 0

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