Page 5 - The Connections Between Culture, Employoee Retention, and ROI

Putting Your Core Values into Practice
Once you have determined what’s important to you and your team and established core values, you need to take that insight and introduce those values to your employees.
You can do this by:
• Putting them into policy and living by them
• Building an organizational culture from your
core values
• Turning values into behaviors
• Converting the concepts of each value into
action
• Getting all your employees involved
Finally, you’ll need to make sure employee expectations are in place. Since your employees should already embody your values, this should be a natural progression.
Why Does Culture Matter?
Aside from a four-time increase in revenue growth, company culture matters because it sets a standard for who your brand is and how it should be represented. It also allows you to align your whole circle with those values (i.e., company, employees, customers, offers,
etc.) to create loyalty and meaning to your brand.
There are countless reasons why culture matters, but the top five are:
1. Employees will know how management wants them to respond to any situation
2. Employees believe that the expected response is the right one
3. Employees know that they will berewardedfor
demonstratingthe organization’s values
4. Brand’s overall identity improves
5. Culture and values become what you’re known for
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