Page 4 - The Connections Between Culture, Employoee Retention, and ROI

Building a Better Culture
Building a better culture should always include attracting the right employees who share the same values as your brand and current workforce. It’s crucial to hire people who align with your core values because they’ll be in a better position to apply them to professional situations.
To better understand the state of your workplace culture, evaluate your employees’ experience with your company: Are your employees happy, healthy, and well? Does your culture nurture productivity, trust, cooperation, etc.?
With this new insight:
• Improve aspects of
their experience
• Provide better benefits and policies
• Promote engagement
• Make advancement a
real option
• Address and reduce workplace struggles
and problems
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Recognizing Your Company’s Values
Your values represent your brand’s principles, beliefs, and philosophies. It’s essential to have your company values laid out and defined to ensure employees AND customers are well-aware of what you stand for. This will be beneficial because at least 77% of consumers buy from brands that share the same values, and nine out of ten employees would take a pay cut to do more meaningful work that aligns with their values.
When defining your values, remember to keep it short and to the point. It should be clearly stated for easy reference, and unique to your brand and employees (i.e., what sets your business apart from everyone else in the market? Use it!).
Then implement your values into your culture. You can do this in several ways, including training new hires on your values during onboarding, reinforcing values among current staff every day, and stepping up with employee programs. One example of this given by Forbes is from the leading online marketplace for lodging, Airbnb. One of their core values is to “embrace the adventure,” so they provide employees with $2,000 a year to travel and stay at Airbnb locations worldwide.