Page 18 - WAD 2023 March

FEATURE COMPETITIVE INTELLIGENCE IN

UKARAINE IN THE CONTEXT

OF A FULL-SCALE WAR

The full-scale war in Ukraine has caused mass migration of small The information obtained through competitive intelligence
and medium-sized businesses, led to the activation of Ukrainian should become the basis for making timely and informed
businesses in foreign markets, and increased the number of management decisions and, as a result, guarantee the
job seekers from Ukraine worldwide. As a result, the request competitiveness and stable position of a critical infrastructure
for competitive intelligence in relation to Ukraine (business, facility (enterprise), corporation (company), or a financial
individual entrepreneurs, etc.) is more relevant than ever and in institution in the market.
high demand.All wars end in peace, and the countries coming
out of the war are going through a long period of economic and Contemporary business threats are monitored by competitive
business recovery. intelligence specialists in order to develop strategic and
operational management decisions. Among others the
The Ukrainian market will inevitably become the site of large competitive intelligence monitors the following major
investment projects and programs. Ensuring the security of business threats for critical infrastructure facilities (enterprises),
investment funds in the future Ukrainian economy and their corporations (companies), and financial institutions (banks):
targeted use will require the special professional skills of the
competitive intelligence service and the involvement of leading • information threats: theft of corporate data, corporate
experts in competitive intelligence. espionage, insider intelligence, abuse of access, leakage
of business information;
The main purpose of competitive intelligence in the condition
of a full-scale war is to work ahead of the curve, preventing the • threats of cyber-attacks, cyber terrorism, and cyber
occurrence of industry dissonance, non-standard situations, and espionage;
certain destructive events through the identification of strategic • threats caused by competitors and unscrupulous
risks and timely correction of the company’s strategy, i.e., the counterparties. Threats of `crisis situations;
development and implementation of measures to strengthen its
competitive immunity. This technology of competitive intelligence • threats of raider takeover (unfriendly seizure), unfair
in foreign countries is just called “competitive early warning”. investment aspirations towards the company;
It is this technology of competitive intelligence that should be
the core of competitive intelligence. • threats of applying competitive intelligence techniques
directed against the company, conducting information
Competitive intelligence considers suddenly emerging threats (corporate) wars, purposefully undermine business
and risks that can complicate the activities of a business structure reputation for discrediting, as well as information
in the current and medium term and also allows you to solve terrorism (media terrorism);
the problems of negative interaction with a specific competitor, • threats of industrial espionage;
namely, to carry out early detection of threats to business, and
information leaks. • political threats, administrative pressure on business.

16 W.A.D Beyond Global