Page 12 - וההבדל ביניהם OMNICHANNEL MULTICHANNEL

OMNISHOPPER INTERNATIONAL ‫תוכנית כנס‬

DAY ONE: TUES DAY, 15 NOVEM BER 2016 10:30

8:30 Registration & Coffee 9:00 KICK-OFF KEYNOTE: Forget Big Data: Small Data Defines the Future NETWORKING
Martin Lindstrom, Master Brand Builder and New York Times BBOROEKASKIGANNINDG
WITH MARTIN
Best-Selling Author, Small Data, Buyology, Brandwashed and BrandSense
LINDSTROM

Concurrent Sessions: Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you’d like.

TRACK 1: ‫ כלים ומגמות בקמעונאות‬,‫טכנולוגיה‬ TRACK 2: Omnichannel ‫אסטרטגיות‬

11:30Impacting Sales by Adapting to Shopper Behaviour Instead of Trying 11:30 This session will be delivered by GfK
to Change It

Allan Rosborg Jakobsen, Commercial Insight Manager, Coop Danmark

12:15 Virtual Reality: An Integral Part of a Market Researcher’s Toolkit 12:15 What is OmniShopping Anyway?
Rich Scamehorn, Chief Research Office & Co-Founder, InContext Solutions Keith Sleight,Global Shopping Insight Director, Unilever

13:00 Lunch
14:00Impact of Blurring Shopping Channels and Digital Transformation
14:00 Shopper Program Measurement Using a Fully Integrated Approach on Shopping Behaviour
Lauren Kurensky, Shopper Strategy Manager, Ferrero Australia
Emma Tappin, Shopper Marketing Controller, Premier Foods
Natalie Williams, Head of eCommerce and Digital, Premier Foods

14:45 Smartphones and the Shopping Experience 14:45 This session will be delivered by PRS IN VIVO

15:30 Networking Break 17:00
16:00 KEYNOTE: The Overwhelm is the Opportunity!Trend-Driven Innovation and the Counter-Intuitive Secret to Shopper-Centricity WCOECLKCTOAMILE
RECEPTION
Henry Mason,Author, Trend-Driven Innovation and Managing Director, TrendWatching
AND BOOK
SIGNING WITH
HENRY MASON

DAY TWO: WEDNES DAY, 16 NOVEM BER 2016

:KEYNOTE PATNhEeLF: uMtaunruefaocftuRreetraiPlFe’rsspoefcUtinvreesas9o:n4a5bRleeg3isKtrEaYtioNnO&TEC:oTffheee 8:30 Networking Break 10:45
9:00
RucThoirmAa nJGdaeyinrbs,eVlFsPi,skVMePar rEOkxelettesSrentnraa,ltCeBghuyiseifannMedsasrInkDeseitgivnhegtlsoO,pPfmfiecepensrti,,CSOoyMmsIonteeddgmeiaaraPFBtehrrudaagrnbtmdyAaAB/NSunVdiJlBroderhiwnanngPKSdacegGiaeerrn,oocHwne,etaChtdo:hioASefhpfCopJapluytpiecinegergor,rMByBearLhraekiaanevdJtieoiunruisgcrheai&prl KEYNOTE: Omni-topia: How to 11:15
Build a Sustaining
UK & Ireland, KraftHeinz
Ecosystem for Omnichannel Success Owen
McCabe, Group Solutions Director,
Kantar Retail

Lunch 12:00

Concurrent Sessions: Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you’d like.

TRACK 1: Emerging Markets: ‫ פעל לוקאלי‬, ‫חשוב גלובלי‬ TRACK 2: ‫להניע את צמיחת הקטגוריה‬

13:30 Marketing to Shoppers in Africa: Could a ‘One Size Fits All’Approach Work? 13:30 Launching Cider Category in the Czech Republic
Kelly Morris, Shopper Insight Manager, Africa, Unilever South Africa Karel Kraus, Trade & Shopper Marketing Manager, Plzensky Prazdroj
Margaret Piatkowski,Director, The Spark Consultancy Monika Spackova, Category Development Manager, Plzensky Prazdroj

14:15 Decoding the Indian Online Grocery Shopper 14:15Making Staples Exciting: Influencing Shoppers in a Low
Ruchira Jain, Associate Director – Consumer Strategy & Insights, Engagement Category
PepsiCo India
Helen Dargue, Shopper Marketing Controller, Arla Foods UK

15:00 Networking Break

15:30 Mobile Marketing Shopping Innovation in Emerging Markets 15:30 This session will be delivered by GFK

16:15 This session will be delivered by Skim 16:15Shopper: Our Best Ally to Grow the Category in 17:45
Each Market
Carlos Martin Carrion, Sales Director FDP, Danone COCKTAIL
RECEPTION
17:00 KEYNOTE: The 12 Powers of a Marketing Leader AND BOOK
Patrick Barwise,Emeritus Professor of Management and Marketing,London Business School,Co-Author, The 12 Powers of a Marketing Leader SIGNING WITH

PATRICK
BARWISE

,DAY THREE: THURSDAY,17 NOVEMBER 2016

9:00 Registration & Coffee FEATURED CASE STUDY: The Use of 10:15 KEYNOTE: How to be More Agile 11:45

9:30 :KEYNOTE: Be Easy to Buy Virtual Reality in Shopper Research in Today’s Volatile, Uncertain,
Complex and Ambiguous (VUCA)
The Real Shopper Fundamentals Emmanuel Malard, Consumer & Market Insight
World Nahal Yousefian, Director
,Jenni Romaniuk, Professor Manager, Samsung Electronics France
Culture
Ehrenberg-Bass Institute, University of South Networking Break and Book Signing 11:15 and Engagement, Tesco
Australia and Co-Author, How Brands Grow with Jenni Romaniuk

2Part

Concurrent Sessions: Each session is 40 minutes followed by 5Lmunincuhte1s2:t3o0transition to the next. Move between them as much as you’d like.

TRACK 1: ‫מרכזיות הקונים‬ TRACK 2: ‫תובנות קונים בפעולה‬

13:30 Experience a Virtual Visit to The Samsung Store at La Madeleine in Paris 13:30Influencing Supply Chain through Supporting Global Procurement
Emmanuel Malard, Consumer & Market Insight Manager, with Cutting Edge Insights
Samsung Electronics France
Norbert Molnar, Procurement Insights and Research Manager – Global,
14:15OmniShoppers Search Online and Buy Instore… Discover the Diageo
“Robins” Paradigm 14:15 Tracking Shopper Trends

Louis-Michel Barbotin, President, SmartWorldShopper 15:00 Activating Insights at Mondelez International
Henry Nicholson,Head of Shopper Insights – Northern Europe,
15:00Put the Shopper at the Center of What We do Mondelez International
Claudio Guzmán, Global Channel and Category Sales Development
Director, Nestlé Waters

‫לפרטי הרשמה‬