Page 29 - אינטרנט 2017 בעולם הקמעונאות והאיקומרס

= ‫ צרכנים‬+ ‫מותגים‬
‫המותגים שואבים תוכן מהאוהדים‬

Brands = Leveraging UGC on Instagram

Qatar Airways 80% 90% 100%
Red Bull
BMW KP INTERNET TRENDS 2017 | PAGE 29
Wayfair
Sephora
Netflix

Starbucks
Cathay Pacific

Turkish Airlines
Emirates

Amazon Video

0% 10% 20% 30% 40% 50% 60% 70%
% of Instagram Content Regrammed

Source: SimplyMeasured (11/16)
Note: Data collected from each company’s Instagram page from 7/16-10/16. Posts were manually tagged for regrams based on mentions on
‘regram’ in the post or the camera emojis.