Page 7 - אינטרנט 2017 בעולם הקמעונאות והאיקומרס

= ‫ פייסבוק‬+ ‫גוגל‬
‫ אחוז הצמיחה בארה"ב‬- ‫ (ובעליה) מנתח הפרסום באינטרנט‬85%

Advertising Revenue ($B) and Growth Rates (%) of
Google vs. Facebook vs. Other, USA, 2015 – 2016

$50

$45

+20% Y/Y

$40

USA Advertising Revenue ($B) $35

$30

+9% Y/Y

$25

$20 +62% Y/Y

$15

$10

$5

$ 2015 2016 2015 2016 2015 2016

Google Facebook Others

Source: IAB / PWC Advertising Report (2016), Facebook, Morgan Stanley Research KP INTERNET TRENDS 2017 | PAGE 7
Note: Facebook revenue includes Canada. Google USA ad revenue per Morgan Stanley estimates as company only discloses total ad revenue
and total USA revenue. “Others” includes all other USA internet (mobile + desktop) advertising revenue ex-Google / Facebook.