Page 92 - KZN Top Busines Portfolio 2020/21

RETRACTALINE MANUFACTURING

Chris Frost
www.retractaline.com

One of the main drivers behind Frost’s decision to
A SOUTH AFRICAN ICON AND WORLD
BRAND invest in a new facility was so that local retailers could
source quality, locally manufactured goods for their
Retractaline is the undisputed market leader in the customers. Consequently, Retractaline’s focused ap-
design, manufacture, and supply of a comprehensive proach to business development and quality has seen
range of laundry care products and accessories. the company rise to claim an enviable market share
Founded in 1985, the brand has established itself as a across the categories in which it operates.
South African icon and has supplied leading retail and
hardware stores for 35 years. Enjoying over 80 percent “We only use premium quality components; for
market share, a Retractaline product is found in most example, industrial strength glass filled nylon moulded
South African homes and the brand is enjoying rapid components versus the cheaper plastics used by some
international demand. imitators. UV and corrosion protective characteristics
form high design and product specification consider-
Owner and managing director, Chris Frost, purchased ations,” says Frost.
the business in 1995. Frost has transformed Retractaline
from a garage operation to become one of the country’s The manufacturing process is handled by a very
leading manufacturers. Driven by the need to expand, competent team led by the factory manager, Anand
the company relocated to, and started operating from, Haripersad who has been with the business since
the Dube TradeZone on 1 December 2015. inception.
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