Page 12 - JCCI Business Focus 2.3

looK beAutIful And sMell Good

Pascal Damoyi, Founder, arts and fashion, so cosmetics before the end of year. He sees
Yellow Green Lifestyle was a natural extension for me.” Ghana as a gateway to the rest
Cosmetic of Economic Community of
He adds that his passion for West African States (ECOWAS)
ellow cosmetics dates back to when region.
Green he was a youngster. “I loved
YLifestyle to look beautiful and smell Damoyi has also been in
and Cosmetics good. This fact has resulted in Botswana and has engaged
based in my value proposition for my with the markets in the hope of
Wynberg, business, that is ensuring that setting up shop there as well.
north of my customers, ‘Look Beautiful Through the Department
Johannesburg, and Smell Good’.” of Trade & Industry (the dti),
is a 100% BEE Damoyi has sub-contracted Damoyi has also travelled to
company his manufacturing to a other parts of the world, namely
started by Pascal Damoyi in 2013. reputable firm but is hoping to Vietnam, Singapore, India and
The company manufactures have his own facilities before the Philippines.
body and hair care products the end of year. Yellow Green Of his travels he says, “I wish to
using choice, natural Lifestyle and Cosmetics started thank the dti for the exposure it
ingredients. The growing small and Damoyi now employs gave me. This sector is huge and
product list includes body four people; three full time and contributes a large percentage
care: tissue oil and skin toner one casual. to the GDP. I have seen it even
combined with state-of-the- The company has two globally. I also wish to thank the
art innovations in ingredient distribution points in Alexandra JCCI Incubation Programme
technology and in line with the Township; from his store and in which helped me with its training
latest consumer trends. Damoyi the township. and prepared me thoroughly in
is working on adding body how to engage these markets.
soap and sanitiser to the range. Global Player I would have made a lot of
The hair care range includes The company’s vision is to mistakes if I did not undertake
nourishing shampoo and be an exporter of cosmetic this course. Now I am ready to hit
conditioner. products, with the African the market running.” 
Damoyi grew up in Alexandra continent as a primary
Township and has a background target market. Damoyi has a C: 084 0547964
in media, advertising and film memorandum of understanding T: 011 048 7568 6
production. He says, “I have in Ghana where he hopes to E: info@yellowgreen.co.za
always been creative. I love the set up a distribution point W: www.yellowgreen.co.za

CreAtInG beAutIful sCented

JourneYs

hangila Holdings trading and alternative remedies with the scented spaces anywhere. The
as Shangilia Boutique aim of creating a tranquil living product range offers: reed
SSpa is an enterprise and working environment. diffusers, room sprays in
development project of Sun different sizes and includes
International, The Carousel. The “The Spa offers a holistic refills.
spa was officially launched on 16 approach to wellness of mind, Mdake’s goal is to gain access to
October 2014 and is 100% black body and soul, where guests can the international market through
female-owned. escape life’s frenetic pace and find
sanctuary. It is where they can her home fragrance range while
The Spa was founded by Tshepo focus on their wellness and leave remaining proudly South African
Mdake, who is the director and feeling revived and rejuvenated,” along the way. “We currently do
the executive manager of the says Mdake. international exhibitions and
company. Mdake graduated at showcase our products on the
the University of Johannesburg Treatments available at Shangilia international stage.”
in Somatology in 2004. She also Boutique Spa include classic “Our vision is to become
hosted and presented a Beauty Swedish massages, aromatherapy, the wellness hub of choice in
TV Show on M-Net for four hot stone massages, full body improving general wellbeing
years and is a professional TV scrubbing, waxing, hydro therapy, and touching lives through our
make-up artist. deep cleansing facials, and therapies. The bigger part of
pedicures and manicures.
Shangilia Boutique Spa boasts our vision is to have a footprint
12 treatment stations, a massage The Spa also offers signature on the continent of Africa,
therapy room, a specialised deluxe treatments with its unique branch into Asia, Europe and
facial room, a waxing room, African fragrance story told in a the United States of America.
three dedicated pedicure bottle. “These treatments are very This is the time for us as
stations and three manicure hedonistic, using a secret blend young entrepreneurs to build
stations. The spa also features of special oils with a unique a stronger economy, become
a soothing steam shower and a twist in their delivery, creating world players and put Mzansi
standard shower. beautiful scented experiences,” Africa on the map.” 
explained Mdake.
Shangila Holdings’ mission T: 012 718 7459
is to be the pioneer of ultimate The fragrance range is setting E: tshepo.mdake@suninternational.com
wellness awareness through the the bar for home, office and E: shangiliaspa@suninternational.com
vehicle of professional therapies hotel living, ensuring happy, W: www.shangilia.co.za

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