Page 103 - KZN Top Business Portfolio-eBook 2022

FOCUSSED DEDICATION AND COMMITMENT SPECIALISED DIVISIONS
Passenger & Light Commercial Vehicle Division
Royal Tyres, one of KZN’s leading tyre specialists is Providing a range of wheel and tyre products and
South Africa’s oldest tyre dealer, is celebrating its associated services for business fleets or family vehicles,
83rd anniversary in 2022. Royal Vulcanizing, as the or luxury mag wheels for the motoring enthusiast, Royal
company was previously known, was rebranded to Tyres has all that the customer needs.
Royal Tyres in 2018. Over the years, the company has Commercial Division
had to deal with a multitude of industry challenges The Commercial Division is focused on reducing our
while negotiating the rapidly changing and often customer fleets’ tyre related costs by an offering of
tumultuous political and social landscape of the city almost any product a customer may require backed
and the country. by industry leading service and decades of knowledge
Mr. Raman Patel was the founder of this independent and expertise housed in a prime location with state-
black-owned tyre business, which came into existence of-the-art equipment and processes. The Commercial
during the turbulent Apartheid era. Any other Division provides a range of tyre, wheel and automotive
business would have crumbled under the bureaucracy products for multiple product applications.
of such a biased system, but Royal Vulcanizing was SERVICES
different. The family business proved to be a force Complete Tyre Package
to be reckoned with as its ethos was founded on the The company boasts an exceptionally large stock
principles of integrity, customer service excellence, holding of 50 plus brands of various tyres and rims
and competitive prices. with sufficient capacity to deliver products nationally
The three founding brothers, with their focussed through its network of branches and affiliations situated
dedication and commitment to offering the highest in both the coastal and inland areas.
quality at the most affordable price, provided a The vast tyre stock holding consists of the local tyre
solid foundation on which to build the business. manufacturers and premium international brand
Consequently, the business has grown from small, suppliers as well as an entire range of brands that
modest beginnings, doing two retreads a day, into are directly imported from various countries ranging
a thriving professionally run operation with the full from your entry level economy tyres to more mid-tier
range of passenger, commercial, truck and earth value for money brands, and then a few high-quality
moving vehicle tyres. brands as well.
In 1973, Raman’s son and Royal Tyres CEO, Jay Patel Technology
joined the team. His parents had passed away within Royal Tyres employs highly skilled and experienced
a year of each other just as he finished his schooling - staff and the fitting department is no exception.
and he found himself thrust into the family business A combination of these employees and the latest
with his cousins and uncle. equipment make for some of the most trusted tyre
fitments in the country Royal Tyres links expertise and
Three generations later, the established tyre experts
have remained loyal to family and it is now headed by automation with quality and efficiency in every single
Mrs Jasmeena Shiba(daughter) Mr Pranav Patel (son), tyre replacement and fitting, wheel alignment and
Mr Akshay Patel(son) and Mr Nayan Shiba (son-in-law). balancing. This same approach is adopted in supplying
and fitting batteries, shocks and other parts. Each
Human Resources & Workforce branch is fitted with state of the art modern technology
The company is segregated into two specialised with skilled staff that set Royal Tyres ahead of other
divisions, Commercial and Passenger with a team of players in the industry.
experienced personnel in the tyre industry, providing Royal Tyres makes use of the best wheel balancing
customers with a highly skilled resource team who technology, the Road Force® Elite at-a-glance. 3D wheel
are able to provide expert service and value to its alignment allows our mechanics to perform the most
customers. precise wheel alignment on all types of cars.
The objective of the newly established Human Supply Chain
Resources Department at Royal Tyres is to attract, The establishment of three branches over the years in
develop, and retain a diverse and talented workforce Port Shepstone, Harding and Hammarsdale (opening
through innovative recruitment processes. In soon), has increased the company’s capacity, customer
addition, the company strives to foster a productive base, turnover and buying power annually. In more
work environment where people feel valued and recent times the wholesaling sales segment has
ensuring compliance with respective legislation drastically increased, further building its supply chain
applicable to labour and its industry. reach and capacity.

www.royaltyres.co.za 101