Page 127 - KZN Top Business Portfolio-eBook 2022

Toyota collaborates with its value chain partners Social Programmes
to ensure that its vehicles stay true to the Toyota, TSAM cares for all members of society and aims
Lexus and Hino brands. This enables them to ensure to make it a better place. They commit time and
that all components meet high quality standards resources to developing all South Africans by
and are delivered on time and in full. The dealer empowering and uplifting local communities
network is critical in delivering on their customer- through impactful and measurable social
first promise. programmes. The social contribution activities are
Therefore, TSAM believes that a large part of its success aligned with TMC’s Global Vision of contributing
is attributed to the way its value chain collaborates to the sustainable advancement of the societies in
and engages to form an integrated ecosystem – from which it operates.
parts suppliers to manufacturing, sales, its dealer The corporate social responsibility (CSR) programme
network and its valued customers or guests. was established in 1972 by Dr Albert Wessels with a
Employees focus to offer training and support to communities
closest to their production plant and offices.
TSAM’s employees are the custodians of the Toyota
Way. They support continuous improvement through TSAM is committed to build a better future for our
training and development, providing on-site, hands- children, communities and country. CSR has four
on experience (Genchi Genbutsu) and taking each pillars that are focused on, namely education; road
challenge as an opportunity to learn and grow. safety; civic and community service; and health and
human service. They believe that focusing on these
Training is the key to the success of TSAM and is four pillars will make a positive, sustainable and
therefore all-encompassing; from assembly-line
team members to dealer personnel. This does not long-term difference to their business, communities
only involve skills transfer, but also extends to and the SA economy.
‘imbibing’ the Toyota culture of a caring company, TSAM is represented in communities through the
transformation in the work place and development TSA Foundation, its CSR department, employee
of a well-trained, integrated supply chain. involvement and in-kind donations. They aim to
support the communities that are within a 50km
TSAM is fostering a working environment based on
the culture of Mendomi, which means that they take radius of their operations. This ensures localised,
care of employees like they would take care of their focused and impactful initiatives are addressed to
target specific needs of the societies in which they
own family.
operate.
www.toyota.co.za 125