Page 137 - KZN Top Business Portfolio-eBook 2022
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The idea was born from Owais Suleman – CEO of The   process that can get you behind the wheel in no time
         Woodford Group (Pty) Ltd – and his experience of   at all.
         leasing vehicles abroad. He decided to launch a fresh   You simply need to apply online, have your application
         and original take on the concept that was ultimately   approved and go in to collect your vehicle immediately
         uniquely-tailored for and relevant to the South   thereafter.
         African market.
                                             WhyBuyCars has seen much success in the uptake of
         The leasing model for South Africans was based on the   the concept, especially during trying times for cash-
         realities that everyday people faced when it comes to   strapped consumers. WhyBuyCars therefore provides
         having the resourcing to purchase and use a vehicle.
                                             a fresh and innovative approach to using a car.
         Credit rating and access to finance has always been   There are no frills nor fine print and the offering puts
         a first barrier to buying a car. Even if an individual has
         the deposit and means – which many don’t – to secure   the control into the hands of the user. You can stop
         finance, there are many regulatory hurdles to overcome.   after three months if you find your situation doesn’t
                                             afford you the service, or you can change your vehicle
         Some people may be blacklisted or under debt review,
         whilst others may have foreign passports. Rejection of   every three months if you’d like to extend or change
         application for finance can be as high as 40%.  things up. You know exactly how much you’ll be
                                             paying and don’t have to factor in additional costs,
         Once finance is secured, South Africans are then locked   such as interest or insurance.
         into an interest-based, long-term commitment with a
         depreciating asset that they may not be sure they’ll   Online Auction Platform
         utilise for a long period of time.  Woodford Bid is an online  auction  platform  built
                                             for the sale of used vehicles from Woodford car
         Insurance and maintenance then add to the burgeoning   hire and trusted  partners. Woodford Bid allows
         cost of owning and using a vehicle.  customers to get direct access to quality vehicles
         WhyBuyCars skips ahead to the use of the vehicle, with   without going through a middleman, meaning
         the realisation that, regardless of the situation, South   great value and savings.
         Africans still need to get around and – in the absence   Woodford Bid uses the latest online technologies
         of a reliable, robust public transport system – simply   to ensure price accuracy and reliability, and online
         have to have a car to use on a daily basis.   transaction security uses SSL-encryption to guarantee
         WhyBuyCars therefore offers a short-term lease of   the safety of your transactions.
         just three months or six months with a flat rate that   Woodford  Bid  primarily  sources  vehicles  from
         includes insurance, maintenances and taxes. Having a   Woodford Car Hire, acquiring popular vehicle models
         car becomes accessible and more importantly, flexible   at low mileage. We also partner with trusted suppliers
         in a fragile economy where people are uncertain of   to give you access to a broader range of options.
         their future.
                                             Each vehicle that we list goes through an extensive
         Most importantly, WhyBuyCars has been built on a   assessment, and any damage found is disclosed to you,
         technology-driven platform, allowing for a smooth   along with an estimated repair cost.

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