Page 137 - KZN Top Business Portfolio 2021/22- eBook

depreciating asset that they may not be sure they’ll
A PERSONAL TOUCH TO SERVICE
utilise for a long period of time.
Woodford Group, a locally-based, proudly family- Insurance and maintenance then add to the burgeoning
owned South African company, has been in operation for cost of owning and using a vehicle.
30 years. The group boasts more than 150 accumulative
years of industry experience at a management level and WhyBuyCars skips ahead to the use of the vehicle, with
has invested heavily in technology aimed at making all the realisation that, regardless of the situation, South
its processes as smooth and effortless as can be. In Africans still need to get around and – in the absence
addition, the Woodford Group ensures that there’s a of a reliable, robust public transport system – simply
personal touch to its service and has a commitment to have to have a car to use on a daily basis.
growing Woodford’s loyal base of clientele. WhyBuyCars therefore offers a short-term lease of
Independent Car Hire Company just three months or six months with a flat rate that
Woodford Car Hire is South Africa’s largest independent includes insurance, maintenances and taxes. Having
car hire company, serving the market for more than a car becomes accessible and more importantly,
25 years with a fleet of over 1600 vehicles across three flexible in a fragile economy where people are
core divisions. Woodford prides itself on the high level uncertain of their future.
of its vehicle maintenance, and online user reviews Most importantly, WhyBuyCars has been built on a
continually confirm the reliability and cleanliness of technology-driven platform, allowing for a smooth
the vehicles. All repairs are carried out with accredited process that can get you behind the wheel in no time
service providers. at all.
Woodford aims to provide innovation, value, and You simply need to apply online, have your applica-
service excellence to its public, private and commercial tion approved and go in to collect your vehicle
customers by offering the widest range of vehicles at immediately thereafter.
competitive rates.
WhyBuyCars has seen much success in the uptake of
Woodford Car Hire is BEE compliant and has strong the concept, especially during these trying times for
relationships with the tourism industry, government cash-strapped consumers. WhyBuyCars therefore
divisions and the Airports Company of South Africa provides a fresh and innovative approach to using a car.
(ACSA).
There are no frills nor fine print and the offering puts
The Better Way To Have A Car the control into the hands of the user. You can stop
In a sentence, WhyBuyCars is the better way to have after three months if you find your situation doesn’t
a car. afford you the service, or you can change your vehicle
every three months if you’d like to extend or change
WhyBuyCars features short-term leasing options with things up. You know exactly how much you’ll be
a range of vehicles offered at a monthly price that paying and don’t have to factor in additional costs,
includes insurance, maintenance and taxes. such as interest or insurance.
The idea was born from Owais Suleman – CEO of The Online Auction Platform
Woodford Group (Pty) Ltd – and his experience of leasing
vehicles abroad. He decided to launch a fresh and original Woodford Bid is an online auction platform built
for the sale of used vehicles from Woodford Car
take on the concept that was ultimately uniquely-tailored Hire and trusted partners. Woodford Bid allows
for and relevant to the South African market.
customers to get direct access to quality vehicles
The leasing model for South Africans was based on the without going through a middleman, meaning
realities that everyday people faced when it comes to great value and savings.
having the resourcing to purchase and use a vehicle.
Woodford Bid uses the latest online technologies
Even before the lockdown, credit rating and access to ensure price accuracy and reliability, and online
to finance has always been a first barrier. Even if an transaction security uses SSL-encryption to guarantee
individual has the deposit and means – which many the safety of your transactions.
don’t – to secure finance, there are many regulatory Woodford Bid primarily sources vehicles from
hurdles to overcome. Some people may be blacklisted Woodford Car Hire, acquiring popular vehicle models
or under debt review, whilst others may have foreign at low mileage. They also partner with trusted suppliers
passports. Rejection of application for finance can be to give you access to a broader range of options.
as high as 40%. Each vehicle that is listed goes through an extensive
Once finance is secured, South Africans are then locked assessment, and any damage found is disclosed to
into an interest-based, long-term commitment with a you, along with an estimated repair cost.

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