Page 12 - KZN Top Business Awards Supplement- eBook 2025
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     BATTLE OF THE BRANDS KZN
                                                                                 KZN TOP BRAND AWARD
                                                                                      ach year, the KZN Top   headquartered in      This securitisation model
                                                                                      Brand award is much   Umhlanga, SA Home Loans   for the first time provided a
                                                                                 Ecoveted and honours     occupies a unique position   mechanism to successfully
                                                                                 many of the most loved   in the province.  Founded   connect the capital held in
                                                                                 brands in the province.   in 1999 by a group of    the country’s pension and
                                                                                                          ex-bankers from Durban-   investment funds directly
                                                                                 KwaZulu-Natal is home to   based NBS Bank, SA Home   to the housing market to
                                                                                 a large number of brands   Loans has over the past 26   the benefit of many South
                                                                                 that have been home-     years firmly entrenched its   Africans. As the first retail
                                                                                 grown and driven from    position in the financial   lender to fund itself at scale
                                                                                 within the province. Many   services landscape as the   through securitisation SA
                                                                                 of these companies have   country’s largest non-bank   Home Loans today retains
                                                                                 long histories and they   mortgage provider, and a   its role as the leading
                                                                                 continue to expand their   significant participant in its   securitisation issuer in the
                                                                                 footprints today.        debt capital markets.     market – having raised
                                                                                                                                    more than R90 billion
                                                                                 The Top Brand accolade is   At the time of its formation   through its multiple award
                                                                                 awarded solely by public   South Africans were facing   winning Thekwini Fund
                                                                                 vote and is contested over   difficult times financially,   platform. Its Thekwini
                                                                                 several weeks by an online   with the prime interest rate   Fund 18 transaction was
                                                                                 voting process. The interest   at 23%, an all-time high.   recognised by London’s
      Imraan Noorbhai; Nkosinathi Msiza, Head of Coverage Marketing for BCB at Standard Bank;  Carmen Hockey,   in this category is especially   SA Home Loans’ entry into   ‘The Banker’ publication as
      Senior Manager Marketing, SA Home Loans; Samantha Gounden, SA Home Loans; Nosipho Ncube, SA Home   reflected in the huge range of   the market brought much
      Loans and Grant Adlam.                                                                              needed competition to the   Best Securitisation Deal in
                                                                                 brands that are selected and                       Africa (2023).
                                                                                 in the thousands of votes   traditional banks and choice
                                                                                 cast. The voting also reflects   for consumers. With its   Proudly KZN
                                                                                 the efforts these businesses   team of dedicated home loan   SA Home Loans is an
                                                                                 put into their branding and   specialists and an innovative
                                                                                 marketing with much social   suite of products it was   employer of choice for
                                                                                 media activity taking place.   quickly able to establish   those looking for a career in
                                                                                                          itself in the market, saving   financial services,  be it retail
                                                                                 All the brands have won the   consumers money through   lending, insurance or in the
                                                                                 support of their employees,   discounted interest rates and   world of investment banking
                                                                                 clients, family and friends   the ability to easily switch   in our treasury teams.
                                                                                 and the votes received   their home loan to access   SA Home Loans boasts
                                                                                 are a testament to these   cash or secure a better deal.   a team of over 700
                                                                                 accomplishments.         SA Home Loans soon        employees performing
                                                                                                          built a strong national   sales, administration,
                                                                                 TOP TWENTY
                                                                                                          brand and nationwide      and specialist roles across
                                                                                 1.  SA Home Loans        branch footprint enabling   credit, IT, legal, finance,
                                                                                 2.  Royal Tyres          more than 300,000 South   treasury, HR and insurance
                                                                                 3.  Beekman Group        Africans and their families   functions, providing a
                                                                                 4.  Meondo Holdings      to become homeowners.     desirable workplace to those
                                                                                 5.  aQuellé                                        who see KZN as providing a
                                                                                 6.  Hollywoodbets        Pioneers in the South     lifestyle of choice.
                                                                                                          African debt capital
                                                                                 7.  Hirsch’s             markets                   Proudly committed to
                                                                                 8.  Bluff Meat Supply                              South Africans
                                                                                 9.  Tyson Properties     A cornerstone of the
                                                                                 10. Tafta (The Association    business model was a   As the company look to the
                                                                                    for the Aged)         belief that SA Home Loans   future their commitment
                                                                                 11. Avemel Logistics     could develop a platform   to that purpose has not
                                                                                                                                    waivered. They believe
                                                                                 12. Woodford Group       to directly fund home     in the potential of our
                                                                                 13. Icebolethu Group     loans at scale, allowing it   province and our country.
                                                                                 14. Imperial Armour      to compete with the banks   SA Home Loans remains
                                                                                 15. SupaHot Geysers      who funded their lending   committed to doing their
                                                                                 16. GreenHill Laboratories  from customer deposits.   part by enabling home
                                                                                                          To do this SA Home Loans
                                                                                 17. Mobi Ventures        pioneered a funding model   ownership for thousands
                                                                                 18. Cox Yeats            known as “securitisation”   more South Africans.
                                                                                 19. Fordoun Hotel and Spa  in South Africa. The
                                                                                 20. Your Pass To Travel  successful launch of its first   They will continue to invest
                                                                                                                                    in our communities by
                                                                                 ABOUT SA HOME            securitisation in 2001 –   supporting the poverty
                                                                                 LOANS                    named ‘Thekwini Fund 1’   alleviation, education,
                                                                                                          in acknowledgement of its   youth, and enterprise
                                                                                 As a nationally prominent   Durban heritage – was a
                                                                                 business with deep       milestone not only for the   development initiatives
                                                                                 KZN-roots and proudly    company but the industry.   through the SA Home
                                                                                                                                    Loans Foundation. 
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