Page 111 - KZN Top Business Portfolio - EBOOK 2019

Chairman BMW Supertech Group that purchased 49% of the share, equating to 8.25%
shareholding each.
S HABIR TAYOB is passionate about living development and in 2012, he bought 100 percent
At the outset there was strong vision of growth and
the BMW brand, which is one of the most
recognisable brands in the world.
shareholding in Supertech. A year later, he opened the
Shabir stepped into the BMW scene in 2007, new state-of-the-art, world class dealership in Edwin
buying a small share of 8,5% in the then Supertech Swales, regarded by many as the flagship dealership
Durban Dealership. With a vision of growth, and in the country.
corporate culture, Shabir purchased 100% in 2012 and In 2015, Supertech purchased the BMW dealership
since then, has grown the group from one dealership, in Newcastle, making it a group. Three years later,
to six in the space of three years. The Group now the Group had acquired five vehicle dealerships, as
has a staff complement of over 350 people, with well as a bike dealership. Furthermore, the Supertech
dealerships in Durban, Pinetown, Pietermaritzburg, Group has recently opened a new state-of-the-art
Newcastle, Shelly Beach and East London. dealership in Pinetown.
Supertech has developed into a formidable brand In 2019, Shabir and the Supertech team ventured
and has become a household name. beyond the borders of KZN, and opened Supertech
Shabir was born in Pietermaritzburg. Born into a East London in the Eastern Cape. In addition, the
family that owned a transport company, he is one of Group have opened the first Approved Repair
five children. His childhood values are that of humility Centre (ARC) in Pietermaritzburg, taking the total of
and respect. Supertech ARCs to three.
Talking about his early days, Shabir said he was Looking at the forces that keep him inspired and
always business minded and developed an early motivated, Shabir said that his ultimate inspiration
interest in working and making money. “I started comes from his dad, his mentor who kept him
working at the age of 15 years old, I held a part time grounded. “I worked with my dad closely for
job at my father’s transport company and was earning 20 years in the transport business. One thing he
R1000 a month. I saved some money and bought an taught me was that in order to be successful, I
arcade machine for R2000. I then made a deal with a needed to be passionate, motivated and dedicated.
local store to split the profits of the arcade machine.” These qualities make a successful man, not money.”
A short while later, Shabir owned 20 arcade machines, “I also have a very committed staff team that
which were all generating profit. This basic concept of share my vision and passion.” He said he is
business set the tone in his business life. very fortunate to have a strong hardworking son
Shabir said that he got into the business of BMW M Ubaid Tayob that has taken the reigns of the
due to an opportunity that was presented to him. “In company from an operational level as the Group’s
2007, I attended a BMW X5 launch at the Supertech managing director.
dealership. While sharing a coke with the owner of Shabir added that he was motivated by thinking
the dealership at that time Mr Dada, I was asked if constantly of the staff employed at Supertech.
I wanted to buy a share.” Shabir jokingly said “why “I am feeding over 500 families which is a huge
not”. The next day he received a call from Mr Dada responsibility.”
asking him if he was serious.
He concluded that leaving a legacy, which is what
Serious he was and he took his first steps into the defines a true leader, was additional motivation
BMW world by being part of a company of six people to succeed.

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