Page 135 - KZN Top Business Portfolio 2025 V1-EBOOK

relationships on integrity and consistent delivery. careers. ODM has nurtured young, inexperienced
This philosophy underlines the company’s approach: photographers and videographers, many of whom
honesty, reliability, and a commitment to meeting have gone on to establish successful businesses
expectations without overpromising. locally and internationally. While their departure
is always bittersweet, ODM remains proud of their
A Professional Structure with a Personal Touch
achievements and continues to provide guidance
ODM distinguishes itself from smaller operators by when needed.
treating the enterprise as a fully fledged company
rather than a collection of individuals. With dedicated A Commitment to Community
roles such as video editor, production manager, and Corporate social responsibility is central to ODM’s
specialist camera operators, the team ensures that identity. The company’s primary charitable partner
projects are delivered on time and to a consistently is The Restory Foundation, a non-profit organisation
high standard. This structure eliminates reliance on working in KwaMashu and Inanda. Each year, ODM
any single individual and provides clients with peace donates over R100,000 worth of time and resources
of mind that the end product will always reflect the to showcase the foundation’s work, creating
company’s professional quality. professional content that attracts sponsorships and
broadens awareness.
Since 2010, ODM has operated from offices and a studio
where clients can meet the team, view work, and begin The company also supports organisations such as Gift
long-term collaborations. The directors themselves are of the Givers, Ranyaka, and Made for More, producing
committed to professional growth, having attended content that helps these NGOs amplify their impact.
business coaching courses that have strengthened By working in rural and underprivileged communities,
the company’s systems and procedures, ensuring that ODM plays a vital role in helping messages of hope,
ODM remains both creative and well-managed. support, and development reach wider audiences.
Supporting Freelancers and Building the Industry Looking Ahead
Beyond its own operations, ODM plays a pivotal With a solid financial foundation generating annual
role in uplifting the photography and videography revenues between R3.5 million and R4.5 million, ODM
community. The company maintains strong has ambitious plans for the future. The company aims
relationships with freelancers across South Africa, to expand its workforce while remaining true to its core
ensuring they are fairly compensated and paid on values of integrity, creativity, and service excellence.
time. In some cases, freelancers are even paid in Its new branch in the United Kingdom, though still
advance, a rare practice that reflects ODM’s respect young, has already undertaken work across Europe and
for its collaborators. continues to build its reputation in the region.
The company also supports freelancers with affordable In a world where visual content is more important
equipment hire, free advice, and mentorship, helping than ever, ODM continues to capture stories and
them improve their standards and build sustainable create connections that matter.

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