Page 143 - KZN Top Business Portfolio 2025 V1-EBOOK

academic knowledge, business acumen, and deep
cultural understanding. equips the company to
navigate the complexities of African markets while
maintaining a clear focus on its mission.
Dr Aman Maharaj, commercial director and
shareholder, brings more than 30 years of experience
across government, banking, manufacturing, FMCG,
management consulting and private equity. With
qualifications in civil engineering, an MBA and a
PhD in Development Studies, he combines technical
expertise with strategic vision.
Bhavesh Ranka, non-executive director, has built
a formidable reputation in international exports,
particularly between India and global markets.
With nearly three decades of business experience,
to address common nutritional deficiencies while he provides valuable insight into supply chain
remaining highly affordable. For communities management and logistics.
where malnutrition and limited access to healthcare
pose ongoing challenges, these products offer an Veer Singh, marketing director and shareholder, holds
efficient, accessible solution. a Master of Development Studies and has established
expertise in market research and cross-cultural
The sprays also cater to lifestyle needs, with targeted communications. His ability to shape strategies
formulations for energy, immune support, sleep that resonate across diverse markets underpins the
regulation and overall vitality. Each bottle provides a effectiveness of Rainmaker FMCG’s campaigns and
one-month supply and comes with a shelf life of 18 to growth strategies.
24 months, making them practical for both local and
export markets. Driving Sustainable Impact
Rainmaker FMCG views its role as more than
Commitment to Affordability and Access
commercial. By serving marginalised communities
For Rainmaker FMCG, affordability is not an and focusing on affordability, the company embraces
afterthought but a cornerstone of its business a wider social responsibility. Its efforts are directed
model. The company recognises that in Africa, where at enhancing public health, uplifting families, and
economic stability is closely tied to access to essential contributing to sustainable development.
goods, pricing strategies must reflect the realities of
local communities. From the provision of affordable infant nutrition to the
introduction of advanced sublingual supplements,
By tailoring its pricing to suit different regions, the company has positioned itself as a catalyst for
Rainmaker FMCG ensures that products remain positive change. Strategic partnerships and localised
accessible while also accounting for the complexities solutions further enable Rainmaker FMCG to bridge
of logistics and trade. In SADC countries, prices are gaps in distribution and access, ensuring its products
quoted in South African Rand as landed and cleared, reach those who need them most.
while elsewhere across the continent, prices are
calculated in US Dollars on a CIF basis. This flexibility
allows the company to balance fairness with financial
sustainability, ensuring that its reach extends even to
marginalised and underserved areas.
The broader mission is clear: to democratise access
to quality consumer goods while simultaneously
contributing to public health outcomes. By providing
affordable infant nutrition and health supplements,
Rainmaker FMCG helps to combat malnutrition,
support community well-being, and drive inclusive
economic growth.
Leadership with Purpose
The strength of Rainmaker FMCG lies not only in
its products but also in its leadership Its blend of

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