Page 6 - KZN BUSINESS SENSE Vol.2 NO.6
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cultural awarEnEss in moDErn managEmEnt



              he iLembe Chamber       diversity may yield many      Women have the potential       In addition, it is important   Furthermore, culture is a two way
              of Commerce and         advantages, such as developing   to change the trajectory of a   to acknowledge that each   street and there is a need to first
        TIndustry Business Club       employee and organisational   company, as they bring different   company has its own      be mindful of our own behaviour.
        recently hosted a session on   potential, improving customer   dimensions to the table. Hulley   idiosyncrasies, which may   By using emotional intelligence
        Cultural Awareness in Modern   service and business growth,   raised the question of women’s   or may not be affecting   and looking at ourselves carefully,
        Management.                   enhancing creativity and also   behaviour in the workplace in   “getting the job done”. We   we may possibly be more open to
                                      promote problem solving.      relationship to social norms.   need to look at how we can   change our own mindset where
          The panel members were                                    Women are often raised to feel   challenge problematic aspects   relevant before inflicting our
        Renee Hulley and Leslie Nkosi   Leslie Nkosi said, “Diversity   less confident in themselves   of the spaces in which we   cultural norms on other people.
        and the session was chaired   is not something that is nice   than men and have difficulty   work.  Instead of obsessing
        by Cobus Oelofse, CEO of      to have but it is a business   in expressing who they are in   over an individual culture   Cobus Oelofse concluded the
        the iLembe Chamber. Renee     imperative.” He added that    the workplace. In addition, in   it is necessary to develop a   discussion by commenting that
        Hulley is CEO of Black Balance   companies that employ people   the current value system, any   single corporate culture. Of   creating balance in the workplace
        Projects and the immediate    from different backgrounds,   attempt to assert themselves is   note is the need to not inhibit   may be likened to a following a
        past president of the iLembe   which includes race, culture,   perceived as aggressive. What   discussions around culture in   varied diet, which is much more
        Chamber. Leslie Nkosi has 32   and beliefs, but do not embrace   is important is that both male   the workplace. An awareness   healthy than only focusing on
        years of working experience,   diversity, will incur costs.   and females need to understand   of the strengths in different   one food group.  
        26 of which are in human      Productivity can be hampered   that conversations and debates   cultures will also help to build
        resources management, with a   if the necessary atmosphere of   are valuable in the business   a conversation around diversity   www.ilembechamber.co.za
        number of blue chip companies   understanding and tolerance is   environment and through them   in the workplace.       Please see article below
        including Mercedes-Benz SA    not developed. He said that in   minds can grow together. Hulley
        and  Aberdare Cables, and is   many cases we are still emerging   commented that true gender
        currently responsible for human   from the silos of the past and   equality can only be realised
        resources at Whirlpool SA.    are locked in our cultural    when both a female and a male
                                      stereotypes, which affects    can make a decision about their
          Cultural awareness and      personal and business growth.
        diversity are a reality in the   Nkosi stressed that while it is   lives without being judged.
        modern workplace across       important to integrate employees   The floor was opened to
        the globe, and more so in     from different cultures, there   the members present who
        our rainbow nation - South    is a necessity to be aware of the   participated in the discussion
        Africa. The question of whether   differences that exist and to   through questions and
        a ‘diversity dividend’ exists   embrace these.              comments.
        for businesses is so relevant
        and topical that it prompted   Renee Hulley raised the        An opinion proposed was that
        the World Economic Forum to   issue of gender in the often   although we often interact in
        explore this question in Davos.   male dominated workplace   a global context, too often we
        The debate suggests that a    environment. She commented    are obsessed with conforming
        culturally diverse workforce   that, “Acknowledging the     to international cultural norms
        presents challenges and some   importance of women in       rather than understanding the
        disadvantages to a business.   the workplace, who are an    needs of the South African
        However,  if well managed     untapped resource is critical.”   workplace.                Leslie Nkosi, Renee Hulley and Cobus Oelofse



        gEnDEr DiVErsitY in thE worKPlacE



                   Renee Hulley, CEO   influence the debates on social   market? We females, think, act,   content, process of my craft and   We must discuss this response
                     Black Balance    and other media. We can dictate   strategise differently and it is this   my environment. This under   and understand where it comes
                                      the spending power in our homes   difference, this diversity that will   my belt I want to engage on the   from. The wage debate must also
                            n writing   including the type of brands that   grow revenue.         hard issues of our developmental   be discussed. I have thought
                            this      our families subscribe to and the                           agenda and make money while   about this difference but have
                         Iarticle     ones we don’t.                 I am not saying there isn’t a   I am doing it. I want to “lean in”   not ventured a response. I need
                          it must be                                space for our male counterparts;   and have my voice heard. For two   smarter females and males
                         stated that my   It would seem to me that given   we have a lot to learn from them,   reasons, I have a responsibility   than me to assist on this one. I
                        views are not   the fact that women are the   but they have a lot to learn from   to contribute to our society and   have also opted to focus on my
                        representative   majority population and have the   us as well. A different strategy is   what I feel and say as a female is   learning and growing in my
                        of any group.   social, economic and political   necessary for the sustainability   important. Yes, I said feel. I can   field mainly because this I can
                        They are my   influence to change the direction   and longevity of any organisation,   see my male counterparts cringe.   do something about. The result
                        experiences of   of our society that more women   so a female perspective must be   I don’t apologise any more for my   has been acknowledgement
                        being a female   should be in management and   sought after.                                            from my peers, even when I feel
                       and black in   leadership roles in our corporate                           feelings, with which my gender   overlooked.
        corporate South Africa. I am that:   South Africa. Yet we are not.  I would also encourage women   has blessed me. I approach most
                                                                                                  situations with my heart first and
        female and black and the world will                         to be ambitious enough to want   then my head. Don’t be misled,   So to quote Sheryl
        see me as that irrespective of where   I do not take lightly the gains   to be in these management                      Sandberg’s award
        I travel and I have been fortunate   that have been made over the   and leadership positions. My   I am not a stranger to tough   winning book “Lean
        enough to travel abroad often.   last few years. In this time of our   ambition and journey was always   decision making if it impacts on   In” I encourage all
        What the world will not know,   democracy we are a generation of   to be in corporate South Africa   our bottom line or my objective.   females to be the best
        however,  is that I am educated and   females that have access to more   either in senior positions or   The reaction from my female   person you can be
        that I have extensive experience in   social, political and economic   as a business owner. I wanted   counterparts when tough   and strive to sit at the
        the built environment.        opportunities than any previous   the challenge of sitting at a                           boardroom, if this is
                                      generations. Yet, the percentage   boardroom table debating how   decisions have to be made or   what you want.  
          Statistically women make up   of women in management and   to grow an organisation and   when I passionately expect a
        more that 50% of the population   leadership positions is decreasing   to contribute positively to our   result has surprised me. I have
        in the country. This in effect   (Destiny Article: April 2016).   country. My life journey to date   been called unpleasant names.   Black Balance Projects
                                                                                                                                Tel: +27 (0)31 832 3450
        means that as a collective we can   So the question is why does   has been to do the hard work of   Yet my male counterparts who do   E-mail: cnarain@blackbalance.co.za
        influence the political trajectory   corporate South Africa not   being educated and learning my   the same get off lighter and are   Website:
        of the country and we can     employ more of us to tap into this   craft, so that I understood the   offered coffee.    www.blackbalance.co.za





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