Page 7 - 2019\20 KZN Top Business Portfolio - EBOOK

NOTES ON PUBLICATION

Grant Adlam

Another year has gone by, and we are proud to be publishing the 21st edition of the KwaZulu-Natal
Top Business Portfolio in 2019. We certainly have come a long way!
Our innovative approach to staying abreast of media trends has ensured that we have remained
a leader in showcasing the many companies and organisations, large and small, in the private and
public sectors, all of which contribute to our Province’s ongoing success.
The Portfolio’s ongoing success has been achieved through the use of a comprehensive and well
optimised multimedia website (www.topbusiness.co.za), which continues to be well ranked on a
variety of search engines. Of note the website is in the top percentages for internet traffic sourcing
KwaZulu-Natal information, both nationally and internationally.
Annually, the printed publication is produced for ease of distribution and promotion purposes and
is much in demand. The electronic flipbook is widely utilised, distributed and accessed globally.
News, developments and opportunities are highlighted through emails sent via an established data
base. All previous articles are archived on the Top Business website for reference.
A variety of social media tools such as Facebook, Instagram, and Linkedin ensure that we can blog
content to reach a wider audience.
Following the successful launch of the KZN Leaders Portfolio in 2017, we have continued to feature
video clips on www.kznleaders.co.za. Each selected leader has been interviewed on camera by our
team and an edited video clip produced. In 2019, we will again publish a separate KwaZulu-Natal
Leaders’ Portfolio profiling many of these business leaders.
The diverse and vibrant province of KwaZulu-Natal has produced some of South Africa’s most
famous home-grown brands. In order to recognise some of the KZN brands that have contributed
to our economy we are creating a KZN Brand DNA video series. KZN brand representatives have
been interviewed on camera, and an edited video clip produced. The first batch of these stories
are being featured in a limited-edition coffee table book and we look forward to producing volume
two later this year.
We wish to thank all those who have advertised, and who have contributed information, spent time
in front of our cameras, as well as those who have assisted in putting together this edition of the
Portfolio.
A special thank you to Standard Bank for their sponsorship of the KZN Top Business Awards.
Publisher of the KZN Top Business Portfolio,
Grant Adlam

www.topbusiness.co.za