Page 5 - KZN Top Business Portfolio 2018

NOTES ON PUBLICATION

Grant Adlam

We are very proud to be celebrating the 20th edition of the KwaZulu-Natal Top Business Portfolio
in 2018.
Our innovative approach to staying abreast of media trends has ensured that we have remained a
leader in showcasing the many companies and organisations, large and small, in the private and
public sectors, all of which contribute to our Province’s ongoing success.
Annually, the printed publication is produced for ease of distribution and promotion purposes and
is much in demand. The electronic flipbook is widely utilised, distributed and accessed globally.
In addition, the Portfolio’s ongoing success has been achieved through the use of a comprehensive
and well optimised multimedia website (www.topbusiness.co.za), which continues to be well
ranked on a variety of search engines. Of note the website is in the top percentages for internet
traffic sourcing KwaZulu-Natal information, both nationally and internationally. The fact that we
are ranked at all in some countries shows how well we are performing.
News, developments and opportunities are highlighted through emails sent via an established data
base. All previous news articles and stories are archived on the Top Business website for reference.
A variety of social media tools such as Facebook, Instagram, and Linkedin ensure that we can
blog content and reach a wider audience.
This year, we are excited to include an additional multimedia feature. Following the successful
launch of the KZN Leaders Portfolio in 2017, we have featured video interviews on this platform
www.kznleaders.co.za. Each selected leader was interviewed on camera by our team, incidental
video footage obtained, and an edited video clip produced.
In 2018, we will again publish a separate KwaZulu-Natal Leaders’ Portfolio profiling many of these
business leaders. These mediums provide an opportunity to get to know some of the faces of
business in KwaZulu-Natal a little better.
We wish to thank all those who have advertised, and who have contributed information and visual
material, as well as those who have assisted in putting together this edition of the Portfolio.
A special thank you to Standard Bank for their sponsorship of the KZN Top Business Awards.
We look forward to sharing new innovations with you soon to ensure that KwaZulu-Natal continues
to shine on the global stage.

Publisher of the KZN Top Business Portfolio,
Grant Adlam
www.topbusiness.co.za
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