Page 40 - KZN Top Business Women 2022 Powed by DRG & BusinessFit SA

a Mamandla fellow in 2022. The movement aims Secondly, as she regards her employees as her
LYNDALL MOODLEY, OWNER/ FOUNDER to empower women in their parenting journey family, she desires that her employees achieve
HANNAH GRACE MATERNITY through both social and policy change. their dreams and goals for their families
through their employment at Hannah Grace.
In addition, Lyndall serves on the board of
YNDALL MOODLEY is a 42-year-old wife trustees at Khanyisa, which is a local Umhlanga Lyndall’s practical advice to young women
and mum of four. She was born and bred based school for children who are differently would be to make sure that they have a nest
in Phoenix, Durban and currently resides abled. She is also the Kids Church Leader at egg to cover their expenses for three months or
Lin Umhlanga Rocks. Lyndall has a BCom Berea Church in Phoenix. more when they step out into business because
Honours in Marketing and Business information they are not likely to make money from the
Systems, which has held her in good stead for A DREAM TO PURSUE
the business she now owns. first day. She added, “Always be reading and
Lyndall says, “I have always been inspired by my learning, business can be lonely place, so you
After spending 15 years in corporate South own parents who raised us on humble means. need to be responsible for your own personal
Africa, Lyndall left ULSA as a marketing manager Their vision to provide their daughters with an development and network.”
and embarked on her entrepreneurial journey education and a dream to pursue was fulfilled
with the purchase of the Kids Emporium through my sisters and I. My dad was a dairy BREAKING BARRIERS
KwaZulu-Natal franchise. She started the truck driver, and my mum would sell jackets,
Hannah Grace Maternity brand in 2014 when jerseys and dresses door to door to provide Lyndall is married to Desmond Moodley who
she noticed the great need in our country for for us. Through my dad, I learnt about having a owns Plastipak and Timmemo – which are flexible
affordable maternity wear. Lyndall says, “I believe consistent work ethic and my mom taught me plastic manufacturing and recycling plants based
businesses exist to solve consumer needs and I perseverance and faith. In addition, I’ve always in Berea, Durban. She commented, “Apart from
have found great fulfilment in providing quality being a qualified electrical engineer, Desmond also
products to expectant and new moms.” had a deep sense of community which compels holds various community leadership positions
me to give back.” and much of my strength and knowledge is drawn
The brand is sold online on an e-commerce from him.”
platform ( www.hannahgrace.co.za) as well as A personal challenge faced as a female
on six other local and international e-commerce entrepreneur has been time management Her eldest son, Erian Moodley (14 years old)
platforms. During Covid, the decision was made especially as a wife, mom, daughter, and has a diagnosis of cerebral palsy. However,
to move manufacturing in house and all of their business owner. through grit and determination, Erian, who is a
products are now manufactured in their Durban “Over the years,” says Lyndall, “l have learnt junior weightlifter, has attained the prestigious
based factory. honour of World Fitness Federation brand
to hand over control to trusted people in my
Hannah Grace was recognised in 2017 in circle and to focus on the most impactful tasks ambassador in the 2022 WFF Champs. “We
the Standard Bank Mercedes Benz Business at hand.” are very excited for what the future holds for
Accelerator programme called Threads. In him,” says Lyndall. “He has also taught us that
2022, the company had the honour of being A business challenge has been competing with perseverance pays, and we hope that he is able
shortlisted in the KZN Top Business Awards in cheaper imports on e-commerce platforms. to make a difference in the world of sport for
the innovation category. “Being a responsible small business in South differently abled children and young adults.”
Africa means that you pay above minimum
MOTHERHOOD ACTIVISM wage and make sure all your suppliers are She also has a 12-year-old daughter Evana, a
local. It means supporting and building our 10-year-old son Emiel and 7-year-old daughter
As part of their corporate social responsibility, local economy. I am confident in our vision and Elianne.
Hannah Grace donates a flat machine to one products that are comparable to other local
home-based machinist every two months. When asked about what she does to relax,
The company provides the materials to the quality brands. When you buy local you are Lyndall says “I’m not a relaxed person naturally,
machinist from the Hannah Grace factory and building our country!” says Lyndall. I do enjoy the rush of a busy yet purposeful
buys back the products from the machinist to As the e-commerce arena is just beginning life. However, in order to maintain balance, I
sell on their e-commerce platforms. to boom, Lyndall says that they have been love long walks on the beach with my family.”
Hannah Grace are also a proud sponsor of one privileged to bring on board the young dynamic In conclusion she says, “We hear so often that
of the Gauteng based FLOURISH franchises, local team from HASHUB, who handle their entrepreneurs should support one another.
which supports disadvantaged LSM B and C ecommerce and digital needs.
mothers with antenatal and postnatal support. I believe that small businesses are the future
Her future goal is firstly to create a legacy for of South Africa, and that we have to start at a
Lyndall is part of an activism movement called the her children, especially her daughters, to enter micro level – my advice would be to support
Embrace Movement for Mothers, and she became the e-commerce and manufacturing space. local as the FIRST option always.”

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