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180	  Big	Data	Analytics	for	Connected	Vehicles	and	Smart	Cities	  	  Building a Data Lake	  181

            Data and Analytics Exchange

            This element of the data lake supports both data exchange and analytic sharing.
            Experience shows that providing multiple users with data is not enough to mo-
            tivate and enlighten them regarding the use of the data for their own purposes.
            It is also important to share analytics for two major reasons. In the first case,
            analytics may be directly applicable to the user’s job function. In the second
            case, the analytics can be used as a communication tool or model to illustrate
            how analytics could be applied to the user’s job function.
                 The ingestion, preparation, discovery, and exchange of data is supported
            within the data lake environment that includes both hardware and software.
            In addition to supporting these essential functions, the data lake environment
            can also support the appropriate security arrangements and the definition of
            metadata, data lineage and other master data operations required to maintain
            a single version of the truth and catalog the data within the data lake. The data
            lake technology environment would also support operations such as the admin-
            istration required to keep the data lake running.

            Delivery of Insight and Understanding to Smart City Practitioners
            The analytics that result from the discovery process are presented to smart city
            practitioners to form the basis for response strategies in the light of the insight
            and understanding. The whole data lake configuration is designed to support
            a strong connection between data and such insight and understanding. To har-
            ness the full value of the analytics it is necessary to develop actionable work
            items and strategies that represent a response to new information regarding
            prevailing transportation conditions and the quality of transportation service
            delivery in the smart city.
            Support for Smart City Services
            Ultimately the strategies derived from new insights and understandings will
            provide support for the 16 smart city services defined in Chapter 5. For exam-
            ple, with respect to the smart grid, roadway electrification, and electric vehicle,
            the output from the data lake could provide insight into optimum placement
            for the electric vehicle charging points. It could also provide insight into en-
            ergy requirement changes that would result from large-scale adoption of electric
            vehicles in the smart city. With respect to the integrated electronic payment
            service, the data lake could provide insight into the optimum fee or ticketing
            structure to maximize user experience, minimize operating costs, and ensure
            that revenue is as predicted.
                 It is expected that support for smart city services would cover the spec-
            trum of transportation activities from planning, design, and operations through
            maintenance. The support would address both public- and private-sector needs.
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