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            Questions to Be Addressed







            2.1  Informational Objectives of This Chapter

            This chapter addresses the following questions:


                 • Why are big data and analytics important?
                 • How can they deliver value?
                 • Why questions and not answers in this chapter?
                 • What is the value of data?
                 • What questions can I answer by applying big data and analytics?
                 • What can I do with the questions once I have them?



            2.2  Chapter Word Cloud

            Figure 2.1 presents a word cloud with an overview of the content of this chapter.


            2.3  Introduction


            In past discussions with clients who are interested in harnessing the power of big
            data and analytics, the client often asks the following question: “How do we get
            started?” One simple initial response would be, “Stop throwing the data away.”
            This might seem like a strange place to start, but the fact is that many transpor-

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