Page 4 - THED Fall Showcase Program 2019

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To address the causality of what THED represents in the all 21 senses by experimenting with the qualities of Memory –
world of design there are important distinctions that must
be defined – the first and foremost being that what we do is in parallel with, and lives in, the world as built form. There are many architects that understand the meaning of making meaning from narrative pursuits. The methodology involved in making narrative design whichever mode or typology (This includes themed parks) bears on the intention of Experience – Not a function of – but a vessel for story.
There is a matter of converting words (thoughts) into a three dimensional place.
STORY is the key and can be represented by and through a varied array of pursuits. A theme can be developed as a narrative that addresses IP – Brand Essence or a metaphorical overlay in the form of story. Some stories involve characters others engage in highly personal investigations.
Themed entertainment Design = Narrative Experiential Design
Narrative Design is the Process and the Art of linking materials, meaning culture and story, into a place-making endeavor.
Experiential Design is the science of place-making that engages
Association and Emotion nested in the consciousness and subconscious levels of the mind.
Greg Andrade November 2019
FOREWORD: GREG ANDRADE