Page 2 - TruBeauty-Magazine-JanFeb20
P. 2

MANUFACTURERS                                       GET THE COVER LOOK:

                                                                 with

        Abba .......................... 29  Loma ........................11
        Alfaparf ..................... 8-9, 36  Magic Sleek  HOW TO: SERENA
        Aloxxi ........................ 10-11  Milbon .....................1-2, 4-6
                                                          Formula A* :  SOPHISTONE Elite Powder mixed with SOPHISTONE
        Alterna                 MIN
                                                                    Cream Developer 30 Vol. (1:2.5) for virgin application.
        Amika ........................ 14-15  Moroccan    Formula B* :  SOPHISTONE Elite Powder mixed with SOPHISTONE
                                Gold Series .............7          Cream Developer 20 Vol. (1:2.5) to apply on the root area**.
        Babe .......................... 16
                                Morris Flamingo           Formula C  :  SOPHISTONE Demi 7BV (7/16) mixed with
        Berodin                                                     SOPHISTONE Processing Lotion (1:1).
                                Neuma                     Formula D  :  SOPHISTONE Demi 9V (9/6) mixed with
        B.E.S.
                                Nufree Nudesse                      SOPHISTONE Processing Lotion (1:1).
        Betty Dain                                        Formula E  :  SOPHISTONE Demi 7BV (7/16) mixed with
                                Product Club
        Blowpro .................... 32                             SOPHISTONE Processing Lotion (1:1).
                                Reuzel ......................34  Formula F  :  SOPHISTONE Demi 9BV (9/16) mixed with
        Burmax                                                      SOPHISTONE Processing Lotion (1:1).
                                RiCi
        Cadiveu
                                Roux
        Cameo
                                SACO .......................33  APPLICATION STEPS:
        Clairol
                                Salon Equipment
        ColorProof ................ 18-19                  STEP 1  Pre-lighten hair to an even level 10. Begin
                                Salon Tech
        Cricket                                            application working from mid-lengths to ends using
                                Saphira ....................12-13  Formula A, then apply Formula B on the root area**.
        Curlisto
                                Scruples ..................22
        DevaCurl ................... 20-21
                                Sebastian                   STEP 2  Shampoo with SOPHISTONE Color Balancing
        Divina                                              Purple Shampoo. (Recommended post-shampoo step: Apply
                                Style Edit
        Education ................. 35                      Milbon Repair Professional No.1 and No.2)
                                The Joy of CBD ......28
        Elchim
                                Tocco Magico ........29      STEP 3  Create a root shadow 2 inches from the root
        Eugene Perma ......... 24-25
                                TruBeauty                    with Formula C. Leave out the hairline.
        Fatboy ....................... 17
                                TruDesign
        Framar
                                Truss ........................30-31  STEP 4  Tone mid-lengths to ends with Formula D.
        Fromm                                                 Process Formula C & D up to 20 minutes and rinse.
                                Vitality’s ..................23
        GHD
                                Wahl
        GiGi                                                  STEP 5  Take a horizontal zigzag parting from side
                                Wella .......................29
        Graham                                                to side starting at the nape. Starting at each point of the
                                Wellness .................3    zigzag pattern, alternate Formulas E & F in a freehand
        HOT Tools                                              painted technique, leaving out the ends. Continue working
                                Wet Brush
        Intrinsics                                             up the head until you reach the part line. Process up to 20
                                White Sands                    minutes. Shampoo and condition. (Recommended post-
        Jatai
                                X Fusion                       shampoo step: Apply Milbon Repair Professional No.3 and
        jRL Professional                                       No.4 in place of regular conditioner.)
                                Zotos
        Keracolor
                                                                *Processing time may vary depending on the client. Check the hair after 10 minutes of processing
        Keratin Complex ..... 26-27                             to ensure proper lift and continue to check regularly during process. **Off-scalp application.
      5 easy ways to order                                      VISIT US ONLINE FOR 24-HOUR ORDERING
                                                                 www.trubeautyconcepts.com
            1. Online Ordering 24/7 at www.trubeautyconcepts.com
                                                                  How-To’s & Product Education
            2. Email us at cs@trubeautyconcepts.com                     Create Shopping Lists
                                                                           Item Quick Search
            3. Contact your TruBeauty Concepts Sales Consultant
                                                                             Easy Navigation
            4. Call our Customer Service Department at (888) 371-5040          Salon Locator
                                                                                   and More!
            5.  Visit either of our convenient locations:
             Southampton and Rockville.
                                                                                             Stay Informed on Education!
      Not all products available in all territories – contact us for more information. Not responsible for typographical   Check our website for in-salon education
      errors. Pictures may not exactly match advertised promotions. Promotions limited to on-hand quantities unless   opportunities and the most up-to-date
      otherwise specified. TBC reserves the right to correct errors and limit quantities. All material contained herein is
                                                                                          classes! NEW Live Streaming Education now
      subject to trademark and copyright protection. Copyright 2020 TruBeauty Concepts, Inc. All rights reserved.
                                                                                           available, visit trubeautyconceptstv.com!
      2    To order visit www.trubeautyconcepts.com or call (888) 371-5040
   1   2   3   4   5   6   7