Page 17 - WCSO_StrategicPlan_2018 (1)
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The Public Affairs Unit is the newest of the Sheriff’s Office teams, created to
        continuously communicate and promote with internal and external
        stakeholders the values and mission of the agency. While this group is one of
        the smaller specialized teams, they have a wide outreach. They represent the
        Sheriff’s Office at various community events and regularly meet with division
        commanders to assess communication needs. They also work to humanize the
        Sheriff’s Office brand by creating engaging content and empowering staff to
        be ambassadors of the agency.




            1. Create systems and workflows to develop collateral assets.
            2. Produce an annual report format that will capture stories of the Sheriff’s
               Office and educate the community on key services and functions.

            3. Design and launch a specialized website for recruitment.
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